Retail Media Case Studies

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Zuzu Divin Case Study

Buy Caroli, Win Gold: The Raffle That Helped Caroli Outgrow Its Category

See how Caroli turned a national raffle into measurable growth in Profi, using a real media-off period to prove incremental impact, recruit new buyers and deliver 4.6x iROAS.
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Buy Caroli, Win Gold: The Raffle That Helped Caroli Outgrow Its Category
See how Caroli turned a national raffle into measurable growth in Profi, using a real media-off period to prove incremental impact, recruit new buyers and deliver 4.6x iROAS.
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How Transalpina Used Retail Media to Outpace the Summer Ice Cream Surge
See how Transalpina used retail media in Profi to amplify a seasonal promotion, outperform category growth and deliver 5.73x ROAS during the peak summer ice cream season.
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PPC Wins Energy Customers via Retail Media
Discover how PPC used omnichannel retail media across Carrefour and Bolt Food to generate 22,490 clicks, achieve a 2.75% CTR and reduce CPC by 36% versus plan.
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Karpaten Turns Retail Traffic into Bookings
See how Karpaten used retail media in Carrefour, Altex and Inmedio to turn festive retail traffic into qualified booking-intent demand, delivering 7,687 clicks and a 1.83% average CTR.
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BRD Builds Always-On Banking Acquisition
See how BRD combined retail media with an AI-powered CRO layer to turn qualified traffic into account openings, recover abandoned onboarding journeys and deliver 5.4x ROAS in Romania.
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SelfPay Builds App Acquisition Engine
See how SelfPay used retail media in Altex and Glovo to turn qualified traffic into app installs, proving that retail media can work as a direct-response channel for a non-endemic finance brand.
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Hyundai Turns Retail Shoppers into Car Buyers
See how Hyundai used retail media across Romania’s largest retail networks to turn grocery and app traffic into qualified leads, vehicle sales and 2.9x ROAS.
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Mutti Delivers 4.78x ROAS in Poland
See how Mutti used retail media across Eurocash, Glovo and Bolt Food to turn shopper visibility into measurable sales growth, stronger channel efficiency and 4.78x ROAS in Poland.
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Vuse Drives Repeat Purchase in Profi
See how Vuse used retail media in Profi to turn a targeted app-based discount into measurable trial, repeat purchase and category outperformance among eligible adult smokers.
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Stalinskaya Wins Romania’s Festive Season
See how Stalinskaya used retail media across Profi, Carrefour, Bringo and Glovo to turn festive demand into incremental sales growth and 14x ROAS in Romania.
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Beyond Traditional Media: How Polsat Used Retail Media to Build Smarter Awareness for Two Flagship Shows
See how Polsat used retail media to build more relevant, more repeatable and more measurable awareness for Farma and Who Wants to Be a Millionaire? across smaller-town Poland.
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How Retail Media Amplified Prima’s Price Discount in Delikatesy Centrum
See how Prima used retail media to turn a simple price discount into stronger sell-out growth in Delikatesy Centrum, outperforming comparable control regions in Poland.
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How Bakoma Turned Easter Demand into Hero-SKU Growth Across Eurocash
See how Bakoma used retail media to turn Easter demand into stronger hero-SKU growth and wider brand uplift across Eurocash.
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Monster Launches Ultra Strawberry Dreams with Retail Media
Monster used retail media in Profi to launch Ultra Strawberry Dreams, delivering +37.76% campaign-store uplift and 2.34x ROAS.
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Milka Turns an Easter Deal into Shopper Growth
Milka used retail media in Profi to turn an Easter activation into +114.02% volume uplift, +78.02% value uplift and 4.13x ROAS.
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From Reward to Behavior Change: How Schweppes Used Cashback to Drive Repeat Purchase
See how Schweppes turned cashback into repeat purchase and stronger app engagement through retail media.
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ZUZU Divin Retail Media Case Study: 15x ROAS
ZUZU Divin achieved 15x ROAS in a declining dairy category with occasion-based retail media targeting and measurable incremental sales.
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Dero Pro Express Retail Media Case Study: +12.86% Average Daily Sales
Dero Pro Express outperformed a laundry category declining 14% at launch, with average daily sales up 12.86% through omnichannel retail media in Profi.
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Jack Daniel’s Achieves +390% Sales Uplift
Retail media helped Jack Daniel’s drive exceptional December sales growth by activating high-intent alcohol shoppers.
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Mutti Retail Media Case Study: 10x ROAS
Mutti achieved 10x ROAS with retail media, growing portfolio sales beyond core tomato products through shopper targeting and closed-loop measurement.
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How Amstel Beat a Declining Beer Market with Store-Segmented Omnichannel Retail Media
Footprints AI, Heineken and Dentsu built a retail media strategy around real store realities and shopper behavior.
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How Coca-Cola Turned Streaming Night into a Measurable Growth Territory with Retail Media
Coca-Cola used occasion-based retail media to win 14,800 new-to-brand shoppers, lift basket incidence by 17.9%, and deliver 5.2x incremental ROAS.
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Yummi Gummi Boosts Sales +26.8% with Retail Media
Discover how retail media turned awareness into action for Yummi Gummi, delivering sales uplift and new buyers.
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Haribo Achieves +32.8% Sales Uplift in 21 Days with Retail Media
See how Footprints AI helped Haribo cut through seasonal noise and secure stronger category share during the holidays.
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Ursus Premium Delivers +6.31% Sales Uplift During Winter Holiday
Learn how Ursus Breweries capitalized on the Winter Holiday shopping surge in Auchan stores.
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How Rivex Boosted Sales by 2.4X During Easter Cleaning Season
Discover how Interstar’s homecare brand leveraged Footprints AI’s retail media network to dominate Easter sales.
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Carlsberg Croatia Boosts Sales for Pan by 41% with Footprints AI Retail Media
See how, in just three weeks, Carlsberg’s Pan grew sales by over 40% in Studenac stores.
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Takis Retail Media Case Study: +6% Sales Uplift
Takis achieved +6% sales uplift in 18 days with AI-driven retail media at Profi, using occasion-based in-store snack targeting.
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Persil Carrefour Retail Media Case Study: +55% Sales
Persil grew sales +55% in 26 days with Carrefour retail media, using occasion-led targeting, in-store media and closed-loop measurement.
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ING Bank Success Story: 14% Acquisition Rate and +12.65% ROI Through Daily Shopping Journeys
ING Romania achieved a 14% click-to-acquisition rate and +12.65% ROI with Footprints AI by reaching shoppers during daily shopping journeys.
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Birra Moretti Retail Media Case Study: In-Store Sales Lift
Birra Moretti Sale di Mare used retail media across Profi and Auchan, combining in-store screens, audio, and shopper occasions to drive sales.
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Ciucaș Retail Media Success Story: How Real Relaxation Turned Winter Into a Sales Engine
Ciucaș increased six-pack sales by more than 68%, raised portfolio share from 4.96% to 5.65%, and delivered 35% higher sales growth in selected stores through predictive retail media.
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Winning in a Crowded Market: How Chio Chips Drove Sales with Omnichannel Retail Media
Chio Chips increased sales volume by 12%, achieved 16X ROAS, and captured 48% of digital conversions through predictive in-store retail media.
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Profi Retail Media Network Case Study: 20x Revenue
Profi scaled retail media revenue 20x in 3 months with Footprints AI, building an in-store retail media network across Romania.
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Coca-Cola Retail Media Case Study: +23.29% Sales Uplift
Coca-Cola achieved +23.29% sales uplift with AI-driven retail media at Profi, using shopper targeting and closed-loop sales attribution.
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Lay’s & Pepsi Achieve 2.78X ROAS with AI-Driven Retail Media at Profi (Ahold Delhaize)
Lay’s and Pepsi generated incremental sales growth and achieved 2.78X ROAS with Footprints AI retail media at Profi.
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Fuzetea Retail Media Case Study: +97% Sales Growth
Fuzetea achieved +97% sales growth with AI-driven retail media at Profi, turning summer occasions into measurable beverage sales.
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Hellmann’s Spreads Holiday Cheer—and Boosts Sales by 161%
Hellmann’s used AI-driven retail media across the Profi network to increase sales by 161%, grow SKU volume share by 44% and achieve 6.35x ROAS in 15 days.
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Mall of the Emirates Reduces Cost per Visit with Footprints AI
Mall of the Emirates used Footprints AI’s indoor-behavior data and predictive audiences to reduce cost per visit by 38% during a three-month pilot while increasing visits and purchases.
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Boosting Customer Experience with Footprints AI for ASIROM
ASIROM used Footprints AI to automate and personalize insurance sales and customer service, reducing agent workload by 32% and achieving a Net Promoter Score of +75.
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Launching Praga Ham with Data-Driven Retail Media
Matache Măcelaru partnered with Footprints AI to launch Praga Ham through a data-driven retail media campaign that increased sales and strengthened brand visibility.
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14% In-Store Sales Uplift: How Nutline Used Retail Media to Boost Sales
Nutline used a five-week Footprints AI retail media campaign in the Profi network to increase sales by 14% and gain actionable insights into shopper behavior.
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Instant.ro Reduces User Acquisition Cost to €0.56 with Retail Media
Instant.ro used a six-week Footprints AI retail media campaign to generate 882,000 website visits, acquire users at €0.56 each and produce 1,350 sales-qualified leads.
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How AI-Driven Retail Media Boosted Neumarkt’s In-Store Sales
Neumarkt partnered with Footprints AI and Dentsu on a 14-day national retail media campaign that increased product visibility, customer engagement and overall sales.
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Heineken's UEFA Campaign Delivers 138.6% ROI on Ad Recall Through Retail Media
Heineken's UEFA-themed retail media campaign across 586 locations in 288 cities delivered 138.6% ROI on ad recall and generated actionable shopper insights.
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How BCR Used Retail Insights to Acquire More Than 2,500 New Customers
BCR used Footprints AI retail media to promote its George digital banking platform and acquire more than 2,500 new customers through precise audience targeting.
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Dove Retail Media Case Study: 9% Brand Market Share Uplift
Dove used precise retail media targeting during EURO 2024 to achieve a 9% uplift in brand market share and 3.35% SKU market share growth for Dove and Rexona products.
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50% Uplift in Brand Awareness and Ad Recall with Retail Media
YOXO, Orange’s flexible digital mobile service, used targeted retail media to achieve a 50% uplift in brand awareness and ad recall across small and medium-sized Romanian towns.
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Expanding Profi’s Retail Media Project to All Brands and Media Agencies After a Successful Footprints AI Pilot
After a six-month pilot, Profi and Footprints AI opened Profi’s omnichannel Retail Media network, giving all brands and media agencies access to more than 4 million consumers across over 1,700 stores.
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Profi Retail Media Network Launch Case Study
Profi launched Romania’s largest retail media network with Footprints AI, bringing in-store advertising and closed-loop measurement to 1,600+ stores.
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Footprints AI and First Bank: AI-Powered Conversion Optimization for a Mobile Banking App
First Bank used Footprints AI’s behavioral analysis and automated retargeting flows to increase mobile-app conversion by 48% and reduce cost per conversion by 37% over three months.
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Footprints AI and INGKA: Driving Increased Efficiency and Profitability
INGKA used Footprints AI to analyze two shopping centers, achieving 90% forecasting accuracy, a projected 50% reduction in marketing costs, and a short-term ROI increase from 5% to 12.3%.
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AI Rules the Road: How Instant.ro Transformed Car Trading with AI-powered Retail Media
Instant.ro used geo-personalized retail media across in-store, on-site, and off-site channels to acquire new users for €0.56 each and generate 1,350 sales-qualified leads.
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How Birra Moretti Used Retail Media to Increase Engagement and Media Efficiency
Birra Moretti partnered with Footprints AI on a targeted retail media campaign designed to increase brand awareness, engagement, conversions and media efficiency.
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16x Higher ROAS: How Footprints AI Retail Media Boosted Chio Chips Sales
Chio Chips, one of Europe’s leading snack brands and part of the Intersnack portfolio, used Footprints AI retail media to achieve 16x higher ROAS and a 12% increase in sales volume.
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Auchan Romania Launched Its Omnichannel Retail Media Network with Footprints AI in Just Three Months
Auchan Romania used Footprints AI’s analytics, customer-data management, and omnichannel media capabilities to launch its Retail Media network in three months.
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Revolutionizing Retail Media: How Footprints AI Helped Sonae Sierra Unlock the Power of Customer Data
Sonae Sierra and Footprints AI piloted data-driven Retail Media at ParkLake Shopping Center, achieving 90% brand satisfaction and estimated returns 5 to 8 times higher than search and social ads.
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Footprints AI Helped Premium Auto, the Romanian Importer of Jaguar & Land Rover, Achieve a 46% Conversion Rate Across Its Dealership Network
Premium Auto used Footprints AI’s omnichannel customer data plus lead and marketing automation to raise its dealership-network conversion rate from 22% to 46% in less than 12 months.
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NEPI Rockcastle Saved 42% on Digital Marketing Costs in CEE with Footprints for Retail’s Cloud-Based AI Retail Media Platform
NEPI Rockcastle used Footprints for Retail’s SaaS platform and existing Wi-Fi infrastructure to collect anonymized indoor shopping-behavior data, saving 42% year over year on digital marketing.
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McDonald’s Romania Helps Mall Shoppers Find the Right Burger at the Right Shopping Moment
McDonald's Romania used location, lifestyle, life-stage, and shopping-behavior insights to reach mall shoppers near restaurants, increasing off-peak traffic by 24% and reducing cost per visit by 45%.
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Banca Comerciala Romana (Erste Group Bank AG) Cuts Cost per Lead by 32% with Online Ads Targeting Real-World Shoppers
BCR used shopper lifestyle and life-stage insights to sharpen online audience targeting, cutting cost per lead by 32% against target and increasing reach by 44%.
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