Footprints AI helps retailers launch and scale their own retail media networks by turning customer data into new advertising revenue. Our platform captures and unifies real-world and digital shopper behavior to build predictive, privacy-first media audiences. Retailers use Footprints AI to grow retail media across in-store, on-site, and off-site channels — leveraging their existing data and media infrastructure.

We deliver full-stack retail media capabilities:

  • In-store digital media (screens, radio)
  • On-site media (apps, websites)
  • Off-site digital advertising (social, programmatic, DOOH, CTV, direct)

As transactions become the new cookies, Footprints AI helps brands and retailers buy and sell media with the same simplicity, precision, and sales tracking as digital ads — unlocking new revenue and driving more effective growth.

Today, Footprints AI operates the largest, most advanced, and fastest-growing retail media ecosystem in Central and Eastern Europe, connecting retailers, brands, and agencies into a powerful, federated omnichannel retail media network.

We power over 17 retailers, 42 agencies, and 450 brands — delivering more than 3,000 retail media campaigns to 25 million shoppers across Europe.