Heineken worked with Footprints AI on a five-week retail-media trial for the newly launched Birra Moretti Sale di Mare across Profi and Auchan.
Key information:
- The Challenge: Heineken aimed to support sales of the new Sale di Mare flavor and test retail-media targeting across the two retailer networks, reaching relevant shopping missions.
- Solution: Footprints AI stepped in with its advanced AI-powered targeting technology, enabling Birra Moretti to precisely identify and target audiences based on real-time behavioral data. By analyzing both online and offline touchpoints, Footprints AI provided insights into consumer habits, allowing Birra Moretti to optimize the campaign for maximum relevance and impact across multiple channels.
- Results: The case-study report states a 22% sales uplift for Birra Moretti Sale di Mare during the five-week retail-media trial across Profi and Auchan.
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