Find out more about how we set out to implement our scalable SaaS platform that gather indoor shopping behaviour data in a frictionless manner through existing WiFi infrastructure, in order to be visualised and used to enhance digital marketing campaigns. After the first year of usage, NEPI Rockcastle:
- generated 42% year over year savings on their digital marketing budget
- gathered anonymised shopper data from 4 million users
- created dynamic audiences that enables them to accurately target their shoppers according to their marketing needs
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