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NEPI Rockcastle saved 42% of digital marketing cos

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Dan Marc

CEO & Co-Founder

Paul Gheorghiu

CRO & Co-Founder

NEPI Rockcastle Saved 42% on Digital Marketing Costs in CEE with Footprints for Retail’s Cloud-Based AI Retail Media Platform

Find out more about how we set out to implement our scalable SaaS platform that gathers indoor shopping behaviour data in a frictionless manner through existing Wi-Fi infrastructure so the data can be visualised and used to enhance digital marketing campaigns. The case study reports that NEPI Rockcastle:

  • generated 42% year-over-year savings on its digital marketing budget
  • gathered anonymised shopping-behaviour data from 4 million users
  • created dynamic audiences that enabled it to accurately target shoppers according to its marketing needs

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