Challenge
Growing sales in a declining category requires more than a compelling promotion. With yogurt volumes falling across Eurocash, the brand needed to turn a cinema-ticket reward into a strong purchase incentive while tracking reported growth beyond the two promoted flavours against the preceding period. The challenge was to make the offer relevant, immediately actionable and effective within a highly targeted seven-day activation.
Solution
Together with Footprints AI’s Retail Media Network, the brand activated an in-store digital-screen campaign across selected Eurocash stores located within 500 meters of Multikino cinemas. The campaign connected a simple purchase mechanic: buy two 4-packs and receive a cinema ticket, with location-based relevance, making the reward particularly attractive to nearby shoppers. Although two flavours led the creative, the promotion covered the entire 4x100g range, extending its potential impact across the portfolio.
Results
The report records these outcomes for the combined promotion and retail media activation, compared with the preceding period:
- +79.6% volume growth across the full 4x100g range in Delikatesy Centrum and +31.9% in ECSP.
- +70.4% growth for hero SKUs in Delikatesy Centrum and +29.9% in ECSP, while the category declined by 9.2% and 17.9%, respectively.
- 1,000 cinema tickets claimed on day one in Delikatesy Centrum, followed by another 700 after reallocating unused tickets.
- Approximately 45% of Delikatesy Centrum volume was sold through the promotional mechanic.
- 2.82x reported ROAS.
The report links the cinema-ticket promotion and in-store activation to the observed growth across the range. Delikatesy Centrum claimed its initial 1,000-ticket allocation on day one, then claimed a further 700 tickets reassigned from ECSP. These preceding-period and category comparisons describe the combined activation; they do not independently isolate a media-only effect.
Download the original English case study for the reported cinema-ticket redemptions, range-growth results and 2.82x ROAS across Eurocash.
Related Case Studies
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- More Than the Free Unit: How a 2+1 Promo Drove Portfolio-Wide Growth
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