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How PPC Turned Grocery Shoppers into Low-Cost Energy Customers with Retail Media

Discover how PPC used omnichannel retail media across Carrefour and Bolt Food to generate 22,490 clicks, achieve a 2.75% CTR and reduce CPC by 36% versus plan.

From Aisle to Adventure: How Karpaten Used Retail Media to Fill the Plane, Not Just the Funnel

See how Karpaten used retail media in Carrefour, Altex and Inmedio to turn festive retail traffic into qualified booking-intent demand, delivering 7,687 clicks and a 1.83% average CTR.

How BRD Built Romania’s First Always-On Banking Acquisition Engine

See how BRD combined retail media with an AI-powered CRO layer to turn qualified traffic into account openings, recover abandoned onboarding journeys and deliver 5.4x ROAS in Romania.

Turning Browsers into Users: How SelfPay Built an App-Acquisition Engine with Retail Media

See how SelfPay used retail media in Altex and Glovo to turn qualified traffic into app installs, proving that retail media can work as a direct-response channel for a non-endemic finance brand.

From Shelf to Showroom: How Hyundai Used Retail Media to Turn Grocery Shoppers into Car Buyers

See how Hyundai used retail media across Romania’s largest retail networks to turn grocery and app traffic into qualified leads, vehicle sales and 2.9x ROAS.

How Mutti Used Retail Media to Deliver 4.78x ROAS and Stronger Category Outperformance

See how Mutti used retail media across Eurocash, Glovo and Bolt Food to turn shopper visibility into measurable sales growth, stronger channel efficiency and 4.78x ROAS in Poland.

From App Discount to Repeat Purchase: How Vuse Used Retail Media to Drive Targeted Growth in Profi

See how Vuse used retail media in Profi to turn a targeted app-based discount into measurable trial, repeat purchase and category outperformance among eligible adult smokers.

How Stalinskaya Used Retail Media to Win the Festive Season in Romania

See how Stalinskaya used retail media across Profi, Carrefour, Bringo and Glovo to turn festive demand into incremental sales growth and 14x ROAS in Romania.

Beyond Traditional Media: How Polsat Used Retail Media to Build Smarter Awareness for Two Flagship Shows

See how Polsat used retail media to build more relevant, more repeatable and more measurable awareness for Farma and Who Wants to Be a Millionaire? across smaller-town Poland.

How Retail Media Amplified Prima’s Price Discount in Delikatesy Centrum

See how Prima used retail media to turn a simple price discount into stronger sell-out growth in Delikatesy Centrum, outperforming comparable control regions in Poland.

How Monster Used Retail Media to Launch Ultra Strawberry Dreams in Profi

See how Monster used retail media to launch Ultra Strawberry Dreams in Profi, driving incremental sales for both the new SKU and the wider Monster brand.

How Milka Used Retail Media to Activate a Commercial Deal at Shopper Level

See how Milka used retail media to turn an Easter commercial activation in Profi into measurable sales growth, stronger basket incidence and category share gains.

From Reward to Behavior Change: How Schweppes Used Cashback to Drive Repeat Purchase

See how Schweppes turned cashback into repeat purchase and stronger app engagement through retail media.

ZUZU Divin Retail Media Case Study: 15x ROAS

ZUZU Divin achieved 15x ROAS in a declining dairy category with occasion-based retail media targeting and measurable incremental sales.

Dero Pro Express Retail Media Case Study: +14% Sales Impact

Dero Pro Express outperformed a declining detergent category at launch with retail media, driving 14% sales impact through in-store activation.

Jack Daniel’s Achieves +390% Sales Uplift

How retail media helped Jack Daniel’s drive exceptional December sales growth by activating high-intent alcohol shoppers

Mutti Retail Media Case Study: 10x ROAS

Mutti achieved 10x ROAS with retail media, growing portfolio sales beyond core tomato products through shopper targeting and closed-loop measurement.

How Amstel Beat a Declining Beer Market with Store-Segmented Omnichannel Retail Media

Footprints AI, Heineken and Dentsu built a retail media strategy around real store realities and shopper behavior.

How Coca-Cola Turned Streaming Night into a Measurable Growth Territory with Retail Media

See how Coca-Cola grew penetration, captured new buyers and delivered real incremental sales using Footprints AI

Yummi Gummi Boosts Sales +26.8% with Retail Media

Discover how retail media turned awareness into action for Yummi Gummi, delivering sales uplift and new buyers.

Haribo Achieves +32.8% Sales Uplift in 21 Days with Retail Media

See how Footprints AI helped Haribo cut through seasonal noise and secure stronger category share during the holidays.

Ursus Premium Delivers +6.31% Sales Uplift During Winter Holiday

Learn how Ursus Breweries capitalized on the Winter Holiday shopping surge in Auchan stores.

How Rivex Boosted Sales by 2.4X During Easter Cleaning Season

Discover how Interstar’s homecare brand leveraged Footprints AI’s retail media network to dominate Easter sales.

Carlsberg Croatia Boosts Sales for Pan by 41% with Footprints AI Retail Media

See how, in just three weeks, Carlsberg’s Pan grew sales by over 40% in Studenac stores.

Takis Retail Media Case Study: +6% Sales Uplift

Takis achieved +6% sales uplift in 18 days with AI-driven retail media at Profi, using occasion-based in-store snack targeting.

Persil Carrefour Retail Media Case Study: +55% Sales

Persil grew sales +55% in 26 days with Carrefour retail media, using occasion-led targeting, in-store media and closed-loop measurement.

ING Bank Success Story: How Footprints AI Delivered 14% Acquisition Rate and ROI Through Daily Shopping Journeys

ING Romania hit 14% acquisitions and +12.65% ROI with Footprints AI, targeting shoppers in daily journeys.

AI Rules the Road: How Instant.ro Transformed Car Trading with AI-powered Retail Media

By activating geo-personalized ads across in-store, on-site, and off-site channels—down to store-level targeting

Birra Moretti Retail Media Case Study: In-Store Sales Lift

Birra Moretti Sale di Mare used retail media across 1,600+ Profi stores, combining in-store screens, audio and shopper occasions to drive sales.

Ciucaș Retail Media Success Story: How Real Relaxation Turned Winter Into a Sales Engine

Ciucaș boosted winter beer sales by +69% using predictive retail media to target real-time relaxation moments, turning a

Winning in a Crowded Market: How Chio Chips Drove Sales and Share of Voice with Omnichannel Retail Media

16X Better ROAS: The Unmatched Power of Footprints AI's Retail Media to Boost Sales

Profi Retail Media Network Case Study: 20x Revenue

Profi scaled retail media revenue 20x in under 3 months with Footprints AI, building an in-store retail media network across Romania.

Coca-Cola Retail Media Case Study: +23.29% Sales Uplift

Coca-Cola achieved +23.29% sales uplift with AI-driven retail media at Profi, using shopper targeting and closed-loop sales attribution.

Lay’s & Pepsi Achieve 2.78X ROAS with AI-Driven Retail Media at Profi (Ahold Delhaize)

Pepsi and Lay’s co-branded campaign achieved impactful incremental growth with AI-powered retail media from Footprints.

Fuzetea Retail Media Case Study: +97% Sales Growth

Fuzetea achieved +97% sales growth with AI-driven retail media at Profi, turning summer occasions into measurable beverage sales.

Hellmann’s Spreads Holiday Cheer - And Soaring Sales - With a 161% Boost

AI-driven retail media helped Hellmann’s to double sales, outpacing competitors in the mayo aisle.

Ham It Up: Meat Sales Soar by 5.4%. The Unmatched Power of Retail Media to Boost Sales.

Matache Măcelaru, a premium processed meats brand by Cris-Tim, partnered with Footprints AI to launch its new product...

14% In-Store Sales Uplift: Winning Strategy. The Unmatched Power of Retail Media to Boost Sales

Nutline, a leading brand under Intersnack, partnered with Footprints AI to boost sales and strengthen its market...

How AI Drives 39.51% Sales Volume Uplift: The Unmatched Power of Retail Media to Boost In-Store Sales

Neumarkt, a Romanian beer brand by Heineken, partnered with Footprints AI and Dentsu to execute a high-impact...

20X Better User Acquisition Cost: The Unmatched Power of Retail Media to Generate Conversions

Instant.ro, Romania’s first AI platform for instant car valuation and trading, partnered with Footprints AI to boost...

Heineken's UEFA Delivers 38.6% Extra ROI: The Unmatched Power of Retail Media to Drive Awareness at the First Moment of Truth.

Heineken, a long-time partner of UEFA Champions League, aimed to leverage the tournament’s excitement...

180% Lower Customer Acquisition Cost: The Unmatched Power of Retail Insights to Improve Performance Media Campaigns

BCR, Romania’s leading bank and a part of Erste Group, sought to promote George, its digital banking platform, by...

50% Uplift In Brand & Ad Recall: The Unmatched Power of Retail Media to Drive High-Impact Brand Awareness

YOXO, a digital mobile service by Orange, focuses on cost-effective, flexible communication solutions. By partnering...

Dove Retail Media Case Study: +9% Brand Share

Dove retail media case study: +9% brand share in one month using occasion-based targeting, shopper data and closed-loop measurement.

In-Store Sales Surge by 22% in 5 Weeks: The Unmatched Power of Retail Media to Boost Sales.

Birra Moretti, a premium Italian beer brand, partnered with Footprints AI to boost brand visibility...

16X Better ROAS: The Unmatched Power of Footprints AI's Retail Media to Boost Sales.

Chio Chips, a top European snack brand, part of the Intersnack portfolio, collaborated with Footprints AI's...

Expanding Profi's Retail Media Project: Now Available to All Brands and Media Agencies, After Successful Pilot with Footprints AI

Bucharest, April 23, 2024: Profi, Romania's retail network with the widest territorial expansion, and Footprints AI, ...

Profi Retail Media Network Launch Case Study

Profi launched Romania’s largest retail media network with Footprints AI, bringing in-store advertising and closed-loop measurement to 1,600+ stores.

Footprints AI and First Bank: AI-Powered Conversion Rate Optimization for Mobile Banking App

First Bank (J&C Flowers & Co.) strives to provide its customers with a better customer experience and high-quality...

Footprints AI and INGKA: Driving Increased Efficiency and Profitability

INGKA, the real estate company operating the shopping centers of IKEA, was looking to improve the efficiency of their...

Auchan Romania has revolutionized the retail media industry in Romania with the launch of its Omnichannel Retail Media Network in just 3 months

Footprints AI, a cutting-edge retail media platform, was instrumental in helping Auchan Romania achieve this feat...

Revolutionizing Retail Media: How Footprints AI Helped Sonae Sierra Unlock the Power of Customer Data

Sonae Sierra is a leading European company specializing in shopping center management, and Footprints AI is an...

Footprints AI helped Premium Auto, the importer of Jaguar & Land Rover brands in Romania, achieve a 46% conversion rate across their dealership network

Premium Auto, the importer of Land Rover Jaguar in Romania, was facing a challenge in converting leads generated and...

Decreasing Cost per Visit for Mall of the Emirates Traffic with Footprints AI

Mall of the Emirates is one of the largest and most prestigious shopping centers in the Middle East, attracting more...

Boosting Customer Experience with Footprints AI for ASIROM

ASIROM has been looking to digitize their insurance products and streamline their internal processes to improve...

NEPI Rockcastle saved 42% of digital marketing cost in CEE through the cloud-based AI Retail Media Platform from Footprints for Retail

NEPI Rockcastle is the premier owner and operator of shopping centers in Central and Eastern Europe (CEE), with...

McDonald’s Romania helps mall shoppers find the right burger in the right shopping moment

Shopping malls represent not just the core of retail economics but the heart and soul of communities and...

Banca Comerciala Romana (Erste Group Bank AG) cuts Cost per Lead by 32% with online ads targeting real-world shoppers

BCR, the most valuable financial brand in Romania, reshaped the consumer expectations by launching...