Retail Media is the New Gold Rush
Retail Media was worth over $100 Bn in 2022
2019
Launches Roundel, its ad business
Launches Retail Media+, its ad business
2020
expands ad service offering for Prime Day
launches Kroger Precision Marketing
debts Walgreens Advertising Group
launces CVS Media Exchange
2021
launches Carrefour Links
introduces Cheesecake Media Group
partners with CitrusAd to integrate retail media into its offering
introduces Walmart Connect, with self-service programmatic ad buying
2022
T-Mobile acquisition the Octopus Interactive
launched own Retail Media Network
launched own Retail Media Network
launched own Retail Media Network
2023
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Over 30% YoY increase
Retail Media: the 3rd wave of digital advertising
It is assumed that Retail Media sphere will generate over $1.3 trillion of enterprise value in the United States, and $2 trillion globally.
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