Ask Footprints AI
Copilot
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Reach 50M Shoppers In-Store & Online
with Retail Ads

Retail Media Powered by AI That Understands Why People Buy. Connected to Real Shopper Purchases.

Shape What Shoppers Buy

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Footprints AI website content image
5x to 8x

ROAS

vs. 2x industry average

+25%

New to Brand Customers

vs. standard display ads

+20%

Basket Incidence

among exposed shoppers

-50%

Cost per Acquisition

vs. performance media

Reach Shoppers
Everywhere
They Browse & Buy

High-impact ads fueled by real retail behavioral insights across our retail media ecosystem.

30

Retailers

65

Agencies

500+

Brands

50M+

Shoppers

3B+

Shopping Trips

7K+

Campaigns

Trusted by 500+ Brands & Agencies

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Running Across 30 Retail Partners

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Launch a Campaign in Minutes

See how brands use Footprints Al to plan, launch, and measure retail media campaigns. No sales call required.

Launch your campaign
Jack Daniels Case Study

+390% Sales Uplift for Jack Daniel’s

How Footprints Al Works

1

Plan Audience

Target shoppers by real purchase behavior, not assumptions.

2

Launch Campaign

Reach them across in-store screens, apps, radio, and the open web.

3

Measure Sales

See exactly which ads drove actual purchases, down to the SKU.

Meet Footprints Al Copilot

Your assistant for campaign planning, optimization, and real-time retail insights.

Try it now

Ask Copilot anything

When and where should I engage shoppers with retail ads?
How do I reach new buyers for my brand?
Ask something else

Footprints AI Copilot

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Hello! I'm Footprints AI Copilot. How can I assist you today?

How In-Store Measurement works,
from store visits to sales uplift

With access to all our retail partners where our AI technology provides closed-loop measurement, you can track your campaign’s true reach and true impact on sales incrementality across in-store and online.

Retail Ads & Managed Services

Performance-based Services

In-Store & Online Retail Ads

Retail Audience Planner

Campaign Reporting

In-Store& Online Retail Ads

Platform Capabilities

Free of Charge for Advertisers

Media Strategy & Sales Insights

Media Planning

Campaign Setup

Campaign Optimization

Buy – True Reach

Pay – Per View

Get – Real Sales Attribution

Latest insights

Boost sales and Grow your business

Discover solutions to increase sales

Advertisers who run Boost Sales campaigns see +32% incremental sales uplift on average within the first 4 weeks.

Learn more
See case study

26.8% Sales Boost for Yummi Gummi

Built for Brands, Agencies, and Advertisers of All Kinds

Whether you’re selling snacks or streaming services, Footprints AI helps you engage high-intent audiences.

Endemic Brands

Drive awareness and sales with precision—down to the second, store & SKU.

Non-Endemic Brands

Reach lifestyle-fit audiences in moments that drive conversions.

Success Stories from Brands Like Yours

Footprints AI award-winning retail media platform badge

Award-Winning Retail Media Campaigns

Case StudyAmazon logo

How Retail Media Delivered 15x ROAS for ZUZU Divin in a Declining Category

See how ZUZU Divin delivered 15X ROAS and accelerated trial using omnichannel retail media

Case StudyAmazon logo

Dero Pro Express Outperforms a Declining Category at Launch

See how Unilever accelerated the Dero Pro Express launch, driving trial and measurable growth in a declining category

Case StudyAmazon logo

Jack Daniel’s Achieves +390% Sales Uplift

How retail media helped Jack Daniel’s drive exceptional December sales growth by activating high-intent alcohol shoppers

Case StudyAmazon logo

10x ROAS Through Retail Media: How Mutti Drove Portfolio Growth

Footprints AI helped Mutti drive national brand visibility and portfolio sales growth across the Eurocash network

Case StudyAmazon logo

How Amstel Beat a Declining Beer Market with Store-Segmented Omnichannel Retail Media

Footprints Al, Heineken and Dentsu built a retail media strategy around real store realities and shopper behavior.

Case StudyAmazon logo

How Coca-Cola Turned Streaming Night into a Measurable Growth Territory with Retail Media

See how Coca-Cola grew penetration, captured new buyers and delivered real incremental sales using Footprints AI

Case StudyAmazon logo

Yummi Gummi Boosts Sales +26.8% with Retail Media

Discover how retail media turned awareness into action for Yummi Gummi, delivering sales uplift and new buyers.

Case StudyAmazon logo

Haribo Achieves +32.8% Sales Uplift in 21 Days with Retail Media

See how Footprints AI helped Haribo cut through seasonal noise and secure stronger category share during the holidays.

Case StudyAmazon logo

Ursus Premium Delivers +6.31% Sales Uplift During Winter Holiday

Learn how Ursus Breweries capitalized on the Winter Holiday shopping surge in Auchan stores.

Case StudyAmazon logo

How Rivex Boosted Sales by 2.4X During Easter Cleaning Season

Discover how Interstar’s homecare brand leveraged Footprints AI’s retail media network to dominate Easter sales.

Case StudyAmazon logo

Carlsberg Croatia Boosts Sales for Pan by 41% with Footprints AI Retail Media

See how, in just three weeks, Carlsberg’s Pan grew sales by over 40% in Studenac stores.

Case StudyAmazon logo

Takis Success Story: +6% Sales Uplift in 18 Days with AI-Driven Retail Media at Profi

Takis boosted sales +6.1% in 18 days with Footprints AI, beating a declining salty snacks category.

Case StudyAmazon logo

Persil Success Story: +55% Sales Surge in 26 Days with Occasion-Led Retail Media at Carrefour

Persil achieved +55% sales in 26 days with Footprints AI’s occasion-led retail media across Carrefour.

Case StudyAmazon logo

ING Bank Success Story: How Footprints AI Delivered 14% Acquisition Rate and ROI Through Daily Shopping Journeys

ING Romania hit 14% acquisitions and +12.65% ROI with Footprints AI, targeting shoppers in daily journeys.

Case StudyAmazon logo

AI Rules the Road: How Instant.ro Transformed Car Trading with AI-powered Retail Media

By activating geo-personalized ads across in-store, on-site, and off-site channels—down to store-level targeting

Case StudyAmazon logo

Birra Moretti Sale di Mare Retail Media Success Story: A Drop of Sea Salt, A Wave of Sales

Birra Moretti achieved a +22% sales uplift and sold 10,562 extra units by using predictive retail media to target curios

Case StudyAmazon logo

Ciucaș Retail Media Success Story: How Real Relaxation Turned Winter Into a Sales Engine

Ciucaș boosted winter beer sales by +69% using predictive retail media to target real-time relaxation moments, turning a

Case StudyAmazon logo

Winning in a Crowded Market: How Chio Chips Drove Sales and Share of Voice with Omnichannel Retail Media

16X Better ROAS: The Unmatched Power of Footprints AI's Retail Media to Boost Sales

Case StudyAmazon logo

Profi Scales 20X Retail Media Revenue with AI-Powered Monetization in Under 3 Months

Profi grew retail media revenue 20X in 3 months with Footprints AI - no overhead, full attribution, 1,800+ stores.

Case StudyAmazon logo

Coca-Cola Achieves +23.29% Sales Uplift with AI-Driven Retail Media at Profi (Ahold Delhaize)

Coca-Cola & Footprints AI’s 2-week in-store campaign at Profi saw +23% sales, +28% share, & 3.84X ROAS.

Case StudyAmazon logo

Lay’s & Pepsi Achieve 2.78X ROAS with AI-Driven Retail Media at Profi (Ahold Delhaize)

Pepsi and Lay’s co-branded campaign achieved impactful incremental growth with AI-powered retail media from Footprints.

Case StudyAmazon logo

Fuzetea Achieves 97% Sales Growth with AI-Driven Retail Media at Profi (Ahold Delhaize)

Footprints AI’s targeted in-store & digital media boosted category penetration & sales for Fuzetea’s new canned format.

Case StudyAmazon logo

Hellmann’s Spreads Holiday Cheer - And Soaring Sales - With a 161% Boost

AI-driven retail media helped Hellmann’s to double sales, outpacing competitors in the mayo aisle.

Case StudyAmazon logo

Ham It Up: Meat Sales Soar by 5.4%. The Unmatched Power of Retail Media to Boost Sales.

Matache Măcelaru, a premium processed meats brand by Cris-Tim, partnered with Footprints AI to launch its new product...

Case StudyAmazon logo

14% In-Store Sales Uplift: Winning Strategy. The Unmatched Power of Retail Media to Boost Sales

Nutline, a leading brand under Intersnack, partnered with Footprints AI to boost sales and strengthen its market...

Case StudyAmazon logo

How AI Drives 39.51% Sales Volume Uplift: The Unmatched Power of Retail Media to Boost In-Store Sales

Neumarkt, a Romanian beer brand by Heineken, partnered with Footprints AI and Dentsu to execute a high-impact...

Case StudyAmazon logo

20X Better User Acquisition Cost: The Unmatched Power of Retail Media to Generate Conversions

Instant.ro, Romania’s first AI platform for instant car valuation and trading, partnered with Footprints AI to boost...

Case StudyAmazon logo

Heineken's UEFA Delivers 38.6% Extra ROI: The Unmatched Power of Retail Media to Drive Awareness at the First Moment of Truth.

Heineken, a long-time partner of UEFA Champions League, aimed to leverage the tournament’s excitement...

Case StudyAmazon logo

180% Lower Customer Acquisition Cost: The Unmatched Power of Retail Insights to Improve Performance Media Campaigns

BCR, Romania’s leading bank and a part of Erste Group, sought to promote George, its digital banking platform, by...

Case StudyAmazon logo

50% Uplift In Brand & Ad Recall: The Unmatched Power of Retail Media to Drive High-Impact Brand Awareness

YOXO, a digital mobile service by Orange, focuses on cost-effective, flexible communication solutions. By partnering...

Case StudyAmazon logo

Dove Boosts Brand Share by 9% in 1 Month: The Unmatched Power of Retail Media to Drive Awareness and Consideration

Dove, a global personal care brand by Unilever, champions real beauty and self-confidence. By partnering...

Case StudyAmazon logo

In-Store Sales Surge by 22% in 5 Weeks: The Unmatched Power of Retail Media to Boost Sales.

Birra Moretti, a premium Italian beer brand, partnered with Footprints AI to boost brand visibility...

Case StudyAmazon logo

16X Better ROAS: The Unmatched Power of Footprints AI's Retail Media to Boost Sales.

Chio Chips, a top European snack brand, part of the Intersnack portfolio, collaborated with Footprints AI's...

Case StudyAmazon logo

Expanding Profi's Retail Media Project: Now Available to All Brands and Media Agencies, After Successful Pilot with Footprints AI

Bucharest, April 23, 2024: Profi, Romania's retail network with the widest territorial expansion, and Footprints AI, ...

Case StudyAmazon logo

Profi launches the largest Retail Media Network in Romania

The modern advertising network will be launched in partnership with Footprints AI, the Romanian retail media software...

Case StudyAmazon logo

Footprints AI and First Bank: AI-Powered Conversion Rate Optimization for Mobile Banking App

First Bank (J&C Flowers & Co.) strives to provide its customers with a better customer experience and high-quality...

Case StudyAmazon logo

Footprints AI and INGKA: Driving Increased Efficiency and Profitability

INGKA, the real estate company operating the shopping centers of IKEA, was looking to improve the efficiency of their...

Case StudyAmazon logo

Auchan Romania has revolutionized the retail media industry in Romania with the launch of its Omnichannel Retail Media Network in just 3 months

Footprints AI, a cutting-edge retail media platform, was instrumental in helping Auchan Romania achieve this feat...

Case StudyAmazon logo

Revolutionizing Retail Media: How Footprints AI Helped Sonae Sierra Unlock the Power of Customer Data

Sonae Sierra is a leading European company specializing in shopping center management, and Footprints AI is an...

Case StudyAmazon logo

Footprints AI helped Premium Auto, the importer of Jaguar & Land Rover brands in Romania, achieve a 46% conversion rate across their dealership network

Premium Auto, the importer of Land Rover Jaguar in Romania, was facing a challenge in converting leads generated and...

Case StudyAmazon logo

Decreasing Cost per Visit for Mall of the Emirates Traffic with Footprints AI

Mall of the Emirates is one of the largest and most prestigious shopping centers in the Middle East, attracting more...

Case StudyAmazon logo

Boosting Customer Experience with Footprints AI for ASIROM

ASIROM has been looking to digitize their insurance products and streamline their internal processes to improve...

Case StudyAmazon logo

NEPI Rockcastle saved 42% of digital marketing cost in CEE through the cloud-based Al Retail Media Platform from Footprints for Retail

NEPI Rockcastle is the premier owner and operator of shopping centers in Central and Eastern Europe (CEE), with...

Case StudyAmazon logo

McDonald’s Romania helps mall shoppers find the right burger in the right shopping moment

Shopping malls represent not just the core of retail economics but the heart and soul of communities and...

Case StudyAmazon logo

Banca Comerciala Romana (Erste Group Bank AG) cuts Cost per Lead by 32% with online ads targeting real-world shoppers

BCR, the most valuable financial brand in Romania, reshaped the consumer expectations by launching...

Access The Complete Beginner’s Guide to Omnichannel Retail Media anytime, anywhere - right from your device.

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The Complete Beginner Guide to Omnichannel Retail Media

Retail Media Academy

Master omnichannel retail media and earn your official certification.

Start Learning

Footprints AI Retail Media Academy certification

Types of Retail Media Campaigns

Basic

Drive Awareness

€8 CPM

Key Objective

Increase brand recall and ad recall. Increase share of voice / visibility.

Delivers

Broad reach, high visibility in and around the store, stronger top-of- mind.

What’s Different

Simple targeting and setup, built for scale and speed - ideal first step into retail media.

Metrics

Media Insights

ADVANCED

Generate Leads

€12 CPM

Key Objective

Capture qualified leads, grow the brand's user base, Drive trial (innovation).

Delivers

New sign-ups, registrations, app installs, coupon downloads, email/phone opt-ins.

What’s Different

Outcome-driven formats (forms, QR, codes) with performance targeting and landing page / CRM integration.

Metrics

Media Insights, Shopper Insights

PREMIUM

Boost Sales

€16 CPM

Key Objective

Drive incremental sales for SKUs. Drive penetration, Boost in-store activation.

Delivers

More units sold, more new-to-brand shoppers, higher basket incidence and value.

What’s Different

SKU-level targeting and optimization using real sales data, with closed-loop sales attribution.

Metrics

Media Insights, Shopper Insights. Sales Insights

ULTRA

Grow Loyalty

€24 CPM

Key Objective

Increase customer lifetime value and lock in repeat buyers, Increase frequency of purchase.

Delivers

Higher repeat rate, higher basket value, higher share of wallet.

What’s Different

Always-on audiences with 1:1 targeting and loyalty card integration.

Metrics

Media Insights, Shopper Insights. Sales Insights, Customer Details.

Ad Formats

Digital Signage

Digital Signage

Shelf Screens

Shelf Screens

Radio

Radio

Store Takeover

Store Takeover

In-app Notification

In-app Notifications

POS Screens

POS Screens

Channels

Screens

Radio

Loyalty app

On-site retail media ad format exampleOn-site retail media ad format example

Sponsored Display

On-site retail media ad format exampleOn-site retail media ad format example

Sponsored Products

On-site retail media ad format exampleOn-site retail media ad format example

Lead Ad

On-site retail media ad format example

Sponsored Search

On-site retail media ad format exampleOn-site retail media ad format example

Sponsored Video

On-site retail media ad format exampleOn-site retail media ad format example

In-app Notifications

Channels

Mobile App

Website

Loyalty app

Off-site retail media ad format example

DOOH

Off-site retail media ad format exampleOff-site retail media ad format example

CTV Ad

Off-site retail media ad format exampleOff-site retail media ad format example

SMS Ad

Off-site retail media ad format exampleOff-site retail media ad format example

Whatsapp Ad

Off-site retail media ad format exampleOff-site retail media ad format example

Email Ad

Off-site retail media ad format exampleOff-site retail media ad format example

Google Ad

Off-site retail media ad format exampleOff-site retail media ad format example

Facebook Ad

Channels

Email

SMS

Meta

Google

DOOH

CTV (Beta)

Targeting Capabilities

Get your ads targeting to go beyond online signals.Predict & target audiences built from in-store behaviors

Shopping mission analysis visualizationAudience targeting capability icon

Shopping Missions

Shopper segment visualizationAudience targeting capability icon

In-Store Behavior

Audience targeting capability icon

Life Stage

Shopper segment visualizationAudience targeting capability icon

Socio-Demographics

Shopper segment visualizationAudience targeting capability icon

Geo-Contextual

Shopper segment visualizationAudience targeting capability icon

Omnichannel Journeys

Run Campaigns Across
Our Retail Media Ecosystem

Access a unified ad network across leading retailers. Your ads reach verified audiences, powered by the same targeting, delivery and reporting standards, in-stores and online.

One activation. Multi-retailer reach.

Consistent media formats, targeting, and attribution

National, regional, or store-level customization

Built for Brands, Agencies, and Retailers

Self-Service or Managed – We Adapt to Your Team and Timeline.

Self-Service Platform

Log in, launch, and optimize your campaigns with full control.

Managed Service

Let our retail media experts design, run and optimize end-to-end for you.

For Advertisers

Reach Real Shoppers Who Are Ready to Buy—Right Now

Footprints AI website content image

Reach high-intent shoppers at the moment of purchase. Measure real sales impact.

  • Target by purchase behavior
  • In-store + online reach
  • Closed-loop attribution
Advertise with Footprints AI

For Retail Partners

Turn Every Store and Every Shopper Into New Revenue

Footprints AI website content image

Turn your stores into a high-margin media network. Monetize without disrupting operations.

  • New revenue stream
  • Brand-safe campaigns
  • Precise shopper targeting
Monetize with Footprints AI

Latest Updates

Stay informed with our most recent news, insights and announcements.

Security & Industry Recognition

ISO 27001

ISO 27001

Microsoft Solutions Partner

Microsoft Solutions Partner

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Ready to Reach Real Shoppers?

Launch a campaign in minutes. Measure results in days.

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