The retail media marketplace

Monetise the shopper data you already own.

Join the largest retail media marketplace open to any retailer. Earn from the screens, app and loyalty you already have. You change nothing in your stores. Live in 4 weeks.

500+
brands buying now
50M+
shoppers reached
4 weeks
to live, zero CAPEX
What you’d earn Live estimate

New to retail media

Your monthly transactions 3.0M
0
you'd keep in year one · grows as you add channels

The demand is already here, 500+ brands buying across 30 retailers

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The opportunity

The money is already on your floor. It's just leaving with someone else.

Most of what shoppers spend happens in your stores, but almost all retail media money is spent online. That gap is revenue you own and don't yet collect.

up to 10×

more, once you can prove incremental sales. That proof opens budgets you can't reach selling assets blind, one brand at a time.

Consumer spending in physical stores80%
Where your shoppers already spend
Retail media spend in physical stores10%
The missed monetisation gap

Source: EMARKETER, share of consumer spending vs. retail media spend.

The opportunity

What is retail media?

Retail media lets a retailer sell its own shopper data and touchpoints to the brands it already stocks, so those brands reach shoppers close to the moment of purchase.

Brands buy outcomes across the funnel. Each Footprints AI product maps to a stage, from awareness to loyalty, and you earn from the channels you already own.

Your shopper relationships, data and trade execution stay yours.

Drive Awareness
Reach shoppers at scale
Generate Leads
Capture intent and sign-ups
€€
Boost Sales
Convert near the basket
€€€
Grow Loyalty
Repeat and retain
€€€€

Brands buy real reach, pay for delivered media and get sales attribution.

Closed-loop measurement

From store visits to proven sales uplift.

Footprints AI connects campaign exposure to real shopper behaviour, basket impact and sales lift, so brands see exactly what their spend delivered.

Grocery aisle with retail media measurement overlay
Exposure
Shopper sees the campaign in-store or online.
In-store behaviour
Visits, dwell and traffic flow are measured.
Basket impact
Linked to actual purchases at SKU and store level.
Proven lift
Real, attributed incremental sales, not estimates.
How the marketplace works

You bring the shoppers. Brands bring the budgets. We connect them at the shelf.

The same logic as DoorDash or Glovo, but for advertising. You change nothing about how you run your stores; you plug into demand that already exists.

You, supply
Your shoppers & assets
Transaction data, screens, app, loyalty, sitting idle today.
Footprints AI
The marketplace
Turns your data into audiences and proves the sales each campaign drives.
Brands, demand
500+ buying now
Coca-Cola, Unilever, P&G and more, paying to reach shoppers near purchase.
What does Footprints AI do?

It connects retail media, shopper data and sales measurement in one platform.

Footprints AI is a self-service platform. Build campaigns, choose where they run, track delivery and see the sales impact directly, with no need to stitch together separate tools or depend on us to operate it.

  • Build audiences and campaign plans from shopper and transaction data.
  • Run retail media across in-store, on-site, CRM and off-site channels.
  • Report proof of delivery, sales uplift and campaign attribution.
Measurement layer

From store visits to sales uplift.

Connect campaign exposure with real shopper behaviour, basket impact and sales uplift using Footprints AI closed-loop measurement.

How it works

Four steps. No new team, no new hardware.

You keep control of pricing, which formats run and where. We bring the demand, the AI and the proof.

1

Connect

Plug in your transaction data, always yours, never shared. Live in your stores in 4 weeks, zero CAPEX.

2

Package

Your shopper data becomes audiences and media products brands actually want to buy.

3

Activate

Run campaigns across the channels you already own, in-store, on-site, CRM and off-site.

4

Prove & earn

Show the incremental sales each campaign drove, at SKU and store level, and keep the majority of every euro.

These are the touchpoints you can monetise. Start with one, add more as you grow.

In-store screensDepartment & menu boardsShelf-edge labels App & loyaltyEmail, SMS & WhatsAppOff-site (Meta & Google)

Runs on the touchpoints you already operate.

In-store digital signage
In-store digital signage
Shelf screens
Shelf screens
On-site sponsored display
On-site sponsored display
Off-site DOOH
Off-site & DOOH
Low risk to start

You need only three things to begin.

You change nothing in your stores. Zero CAPEX, live in 4 weeks. Start small and expand as you grow.

A private instance

A dedicated, white-labelled environment under your brand. Your data stays yours, your shoppers stay yours, never shared with other retailers. Yours, not rented.

Your transaction data

POS or loyalty data is enough to start. It powers your shopper insights and the SKU-and-store proof that opens brand budgets.

One media channel

In-store screens, your web shop, the app or loyalty, a single channel is enough to launch and earn from your first campaign.

A short readiness check confirms what you already have and maps your fastest path to live.

Why you can prove what others can't

Their ID stops at checkout. Yours starts there.

Footprints AI identifies the shopper behind the purchase, not just the basket. That's how you connect campaign exposure to real sales, in-store and online, at SKU and store level.

Footprints AI0
Industry average0

100% shopper coverage, where the industry sits around 10%. Brands see proven incremental lift, not estimates, and pay a premium for it.

Proof

Retailers like you are already earning.

Real networks, live and measured. These are published outcomes from retailers on the marketplace today.

Choose your path

Start, scale or switch, there is a clear path either way.

Your starting point changes the work, not the goal. Pick the path closest to your current setup and watch your estimate move.

START

From trade marketing to your first media revenue

What you already have
Supplier promotions, shopper traffic, POS data and at least one owned channel.
What's holding revenue back
Budgets stay locked in trade marketing because your campaigns aren't packaged as media brands can buy.
Where you start
Your first business case, one monetizable channel, audience logic and the sales proof that opens brand budgets.
SCALE

From scattered activity to repeat brand budgets

What you already have
Some campaigns, screens, app, web or CRM, but channels and reporting are disconnected.
What's holding revenue back
Brands can't buy one clear audience, activation and measurement product they can repeat.
Where you start
Connected channels, commercial packaging, campaign workflow and the closed-loop reporting brands come back for.
SWITCH

From an ad-delivery stack to real net revenue

What you already have
An ad server, agency, clean room or vendor stack already in place.
What's holding revenue back
The stack delivers campaigns, but doesn't bring enough shopper identity, demand or net revenue.
Where you start
A switch assessment, a side-by-side net revenue comparison, a marketplace of brand demand and SKU/store proof.

Same platform underneath all three: connect your data, package it as media brands buy, and prove the sales it drives.

Step one of joining

See exact revenue.

A few quick questions about your market. Your estimate sharpens as you answer, and your Success Manager follows up with a plan to get you live.

Tell us what's already in place
About 60 seconds · no commitment
1 Market 2 Data 3 Channels 4 Support 5 Send

Your market

Where do you operate, and how busy is your network?

You'd keep, year one0

Your data

The more you have, the sharper the proof, but transaction data alone is enough to start.

ePOS / transaction data available?
Loyalty or customer data available?
E-commerce orders?
Mobile app registered users?

Your media channels

Which touchpoints do you already operate? Pick all that apply.

In-store screens
Entrance & aisle displays
In-store radio
Audio in store
Department boards
Deli, bakery, butchery
Shelf-edge labels
Electronic tags
Website / ecommerce
Web shop placements
App & loyalty
In-app placements
Email / messaging
Direct to shoppers
Off-site
Meta & Google

How can we help you launch?

A couple of quick questions, then pick the support that fits.

Do you already work with FMCG suppliers on campaigns?
Media sales team in place?
Do you have an internal retail media owner?
Optional support from our team
Readiness audit
Review data, channels & gaps
Activation workshop
Align team & revenue plan
Supplier pitch pack
Materials to approach brands
Media infrastructure
Help in setting up ad surfaces

Your summary

Send this to the team and they will come back with a next-step plan.

You're in the queue

The team has your details and will be in touch with a plan and earning estimate. Talk soon.

Get your team ready

A practical guide covering what retail media is, how it works, which channels you can use, and how campaigns connect to sales.

DOWNLOAD THE GUIDE →

Retail Media Academy

Train your team to plan, launch and measure retail media campaigns with Footprints AI.

START LEARNING →
Retailer FAQ

Retail media marketplace FAQ for retailers.

Direct answers for retailers evaluating whether they can launch, monetize and measure a retail media network with Footprints AI.

How can a retailer join a retail media marketplace?

A retailer can join the Footprints AI retail media marketplace by connecting a private instance, sharing transaction or loyalty data, selecting the first media channel, and completing the readiness and revenue estimate flow.

What does a retailer need to start?

A retailer needs three things to start: a private Footprints AI instance, transaction data such as POS or loyalty data, and one media channel such as in-store screens, ecommerce, app, CRM or off-site audiences.

Can a retailer launch without a new team or new hardware?

Yes. The joining path is designed for retailers to start with the assets they already operate. Footprints AI brings the operating layer, brand demand, campaign workflow and closed-loop proof.

How fast can a retailer go live?

A retailer can go live in 4 weeks when data access, channel access and a local owner are ready.

Which shopper data can be monetized?

Retailers can monetize first-party shopper data such as POS transactions, loyalty identifiers, ecommerce orders, app users, basket behavior, store visits and product-level purchase signals.

Which retail media channels can be monetized?

Retailers can monetize in-store screens, shelf-edge labels, department or menu boards, in-store radio, website, ecommerce, app, loyalty, email, SMS, WhatsApp and off-site channels such as Meta and Google.

Who buys the media from the retailer?

Brands and agencies buy access to retailer shopper audiences and media touchpoints. Footprints AI connects retailers with demand from 500+ buying brands across the marketplace.

How does Footprints AI prove sales impact?

Footprints AI connects campaign exposure to real purchase behavior, then reports SKU sales, basket impact, sales uplift, ROAS, cost per purchase and store-level performance.

Does the retailer keep control of its data and media rules?

Yes. The retailer keeps control of its data, shopper relationships, pricing logic, channel rules and rollout decisions. The operating instance is dedicated to that retailer.

What results are already proven?

Published Footprints AI cases include Carrefour and Persil with +55.06% sales volume in 26 days, Eurocash and Mutti with 10x ROAS, and Profi scaling retail media revenue 20x in under 3 months.

Ready when you are

Join the marketplace your shoppers are already worth.

First movers win their market. The earlier you join, the more of your market's brand demand runs through you.