How can a retailer join a retail media marketplace?
A retailer can join the Footprints AI retail media marketplace by connecting a private instance, sharing transaction or loyalty data, selecting the first media channel, and completing the readiness and revenue estimate flow.
What does a retailer need to start?
A retailer needs three things to start: a private Footprints AI instance, transaction data such as POS or loyalty data, and one media channel such as in-store screens, ecommerce, app, CRM or off-site audiences.
Can a retailer launch without a new team or new hardware?
Yes. The joining path is designed for retailers to start with the assets they already operate. Footprints AI brings the operating layer, brand demand, campaign workflow and closed-loop proof.
How fast can a retailer go live?
A retailer can go live in 4 weeks when data access, channel access and a local owner are ready.
Which shopper data can be monetized?
Retailers can monetize first-party shopper data such as POS transactions, loyalty identifiers, ecommerce orders, app users, basket behavior, store visits and product-level purchase signals.
Which retail media channels can be monetized?
Retailers can monetize in-store screens, shelf-edge labels, department or menu boards, in-store radio, website, ecommerce, app, loyalty, email, SMS, WhatsApp and off-site channels such as Meta and Google.
Who buys the media from the retailer?
Brands and agencies buy access to retailer shopper audiences and media touchpoints. Footprints AI connects retailers with demand from 500+ buying brands across the marketplace.
How does Footprints AI prove sales impact?
Footprints AI connects campaign exposure to real purchase behavior, then reports SKU sales, basket impact, sales uplift, ROAS, cost per purchase and store-level performance.
Does the retailer keep control of its data and media rules?
Yes. The retailer keeps control of its data, shopper relationships, pricing logic, channel rules and rollout decisions. The operating instance is dedicated to that retailer.
What results are already proven?
Published Footprints AI cases include Carrefour and Persil with +55.06% sales volume in 26 days, Eurocash and Mutti with 10x ROAS, and Profi scaling retail media revenue 20x in under 3 months.