Retail Media Campaign Planner

A Retail Media Campaign Plan is where clarity begins.

With Footprints AI, you create a structured blueprint that aligns media delivery with your objectives and the outcomes you want to achieve.A plan designed to be focused, measurable, and actionable across every touchpoint, inside the store and beyond it.

It starts with understanding context. Who you are as an advertiser. The brand, the category, the products you want to elevate. The position you want to claim.

Then, it defines your audience with intent, based on real in-store behavior, demographics and lifestyle signals.

• Not broad assumptions.
• Not generic targeting.
• But the people who matter most.

Your goals shape everything: awareness, engagement, sales, or growth.
Each tied to clear KPIs and measurement logic.

From here, the plan builds structure:

• The channels that fit your audience
• The formats that deliver impact
• The budget split that maximizes efficiency
• The expected results you can track

With forecasted reach, impressions, conversions and sales uplift, the plan gives you a view of what success can look like, before the campaign even begins. And when it launches, measurement follows every step, connecting exposure to impact through sales data, in-store behavior, and loyalty signals.