Overview
Turn Your Retail Network into a Full-Scale Retail Media Business – In-Store and Online
Today’s most valuable real estate isn’t just physical.
It’s media space — and your retail stores are the next media platform.
Footprints AI empowers retailers to transform stores, websites, mobile apps, and shopper data into a retail media powerhouse — ready to serve advertisers, brands, and agencies across in-store and online environments.
Inside this guide, you’ll learn how Footprints AI allows your retail network to:
- Offer fully operational, data-driven retail media services
- Build addressable, omnichannel audiences for advertising
- Activate targeted campaigns across screens, sites, and apps
- Deliver real-time contextual messaging
- Prove campaign impact with full-funnel sales attribution
- Predict shopper behavior and future sales
The Footprints AI Advantage
As a retailer, you control the audience, the inventory, and the outcomes.
Brands want it. Agencies need it.
Footprints AI enables you to monetize it — predictably and transparently — across every screen, site, and shelf.
Campaigns
Turn Your Retail Network into a Full-Scale Retail Media Business – In-Store and Online
Campaign Status
Campaign Status
With Footprints AI, you can give advertisers a full operational cockpit to manage their campaigns across your stores and online channels:
- Active campaigns — live across your digital screens, websites, and apps
- Scheduled — prepared for future activation
- Drafts — campaigns under construction
- Completed — finalized, reported, archived
- Approval stages (Pending, Change Requested, Rejected) — ensuring retailer quality control
Each campaign summary includes: brand, activation channel (in-store screens, online banners, mobile apps, emails, social platforms), and real-time performance.
Why it matters:
Advertisers expect transparency.
You offer them total control — while you maintain brand safety and operational oversight.
Campaign Reach Planner
Give Brands Full Visibility Into Audience Opportunity
Footprints AI lets brands understand exactly what they’re buying when they advertise with you:
- Total reachable audience across in-store and online
- Demographics: gender, age brackets, urban/rural split
- Household disposable income segmentation
- Life stages and shopping missions (e.g., stock-up, immediate need)
- Shopping patterns by day, hour, week
- Top basket categories: what shoppers are really buying
Why it matters:
Brands are investing in audiences, not just impressions.
You show them exactly who they’ll reach — and when — across your full retail footprint.
New Campaign
Enable Fast Campaign Launches Aligned to Clear Brand Goals
Advertisers can create campaigns built for:
- Driving awareness (reach and frequency)
- Generating leads (website actions, form submissions)
- Boosting sales (in-store promotions, product launches)
They can allocate budget, set timing, and define geography — from national rollouts to hyperlocal targeting down to a single store.
Why it matters:
Flexibility attracts more spend.
You let brands act fast — whether they want to test in 10 stores or activate across 1,000.
Objective-Based Campaign Creation
Structure Retail Media Campaigns for Maximum Relevance
Footprints AI campaigns are not generic — they are built around objectives.
Brands choose:
- Offer types (e.g., promo code redemptions, in-store discounts)
- Activation channels: in-store screens, app banners, email triggers, paid social
- Destination URLs with smart device-optimized tracking
Every step is tied back to shopper action — ensuring retailers drive real, attributable results for their advertisers.
Why it matters:
Objective-led planning aligns media delivery to brand KPIs — a must-have for serious media buyers.
Creative Assets Setup
Streamline Multi-Channel Creative Activation
Footprints AI supports full creative flexibility:
- Upload custom assets
- Search for free stock or generate with AI
- Configure assets per channel: landscape screens, portrait screens, website banners, radio spots
- Customize by placement: store type, daypart, proximity
Plus, dynamic forecasting predicts Sales Uplift and ROAS based on creative and audience combinations.
Why it matters:
Advertisers can easily adapt messaging to shopper context — maximizing impact without complexity.
Smart Delivery Filters
Deliver Advs Based on Real-Time Shopper Context
Campaign delivery can be filtered by:
- Audience attributes (predictive models, saved segments)
- Triggers: weather, real-time store traffic, proximity, shopping journey moments
- Frequency settings per channel and campaign
Brands can target shoppers entering stores, browsing apps, or just before making key purchases — using your network's unique customer moments.
Why it matters:
Real-time relevance drives higher engagement — and lets you charge premium CPMs or CPCs for smarter media delivery.
Campaign Reporting
Prove the Value of Your Retail Media to Advertisers, Brands, and Agencies
Reach, Impressions, Audience Insights
Show Campaign Exposure and Immediate Impact
Footprints AI provides detailed reporting across:
- In-store impressions (screens, radio)
- Online reach (web, app, social extensions)
- Engagement metrics (clicks, actions)
Audience Insights link exposure to demographic and behavioral profiles — not just vanity metrics.
Why it matters:
Advertisers demand visibility into who they reached and how they responded.
Sales Volume Uplift, Sales Value Uplift
Connect Retail Media to Measurable Sales Outcomes
Beyond awareness, Footprints AI tracks:
- Unit sales increases during campaign periods
- Revenue lift versus control baselines
Full SKU-level tracking can show results by brand, category, or even individual product.
Why it matters:
You can offer performance-based selling:
Brands pay not just for exposure — but for proof of impact.
Advanced Campaign Reporting
Deliver Deep Customer and Store-Level Insights
Advanced Reporting covers:
- Basket composition changes
- Life-stage shifts in buying behavior
- Store-level sales impact mapping
- SKU share movements by day and hour
Why it matters:
Agencies and brands expect insights they can act on — not just pretty charts.
Audiences
Monetize and Expand Your Addressable Retail Media Inventory
Saved Audiences
Let Advertisers Build Custom Segments Easily
Advertisers can create and save high-value segments based on:
- Shopping patterns
- Visit frequency and recency
- Category interests and basket profiles
These audiences can be reactivated for future campaigns across your network.
Why it matters:
Audience ownership becomes your strongest asset in retail media.
Predictive Audiences
Offer AI-Driven Targeting at Launch
Pre-built Predictive Audiences based on life stage, brand affinities, and shopping habits let advertisers hit the ground running.
- "Families with Young Children" interested in fresh food
- "Young Professionals" highly responsive to promotions
Why it matters:
Pre-built segments reduce friction and speed up media buys — crucial for agencies and self-service platforms.
Lookalike Audiences
Enable Audience Extension to Digital Platforms
Sync audiences into Meta and Google for expanded reach:
- Find new shoppers with similar behaviors
- Drive acquisition beyond owned channels
Why it matters:
You don’t just sell impressions.
You sell connected omnichannel audiences — increasing your media value.
Realtime Audiences
Adapt Campaigns Dynamically to Live Conditions
Footprints AI updates audiences based on real-world signals:
- Weather shifts
- Store traffic density
- Shopper proximity or indoor engagement
Advertisers can choose to trigger campaigns in ultra-relevant moments — from storms to sunny days to rush hours.
Why it matters:
Real-time media is the future of omnichannel marketing — and your network will deliver it.
Digital Twin of the Customer
Offer True Personalization at Scale
Each shopper’s Digital Twin contains:
- Visitation history
- Purchase propensities
- Channel engagement scores
- Loyalty and churn prediction
Advertisers can build hyper-targeted campaigns based on real shopper behavior.
Why it matters:
Real personalization drives media premium pricing — and deeper brand loyalty inside your ecosystem.
Advanced Analytics
Own Full Shopper Intelligence Across Your Retail Universe
Retail Sales Insights
Track Commercial Impact Across All Channels
Sales Insights break down:
- SKU-level volume and revenue
- Category performance
- Shopper trends over time
Advertisers can optimize their strategies based on real purchasing behavior — not survey data.
Indoor Audience Insights
Turn Store Visits into Measurable Media Opportunities
Measure:
- Visitor counts
- Engagement durations
- Conversion funnel metrics
Overlay real-time shopping behavior with media exposures for full-funnel attribution.
Traffic & Sales Forecast
Forecast Shopper Flows to Drive Smarter Campaigns
Predict traffic trends and sales potential 30 days ahead:
- Allocate inventory smarter
- Adjust promotional timing
- Increase campaign ROI
RFM Analysis
Segment and Activate Customers by Lifecycle Value
Identify:
- Champions to retain
- At-risk customers to reengage
- Promising newcomers to nurture
Advertisers can align campaigns with customer value, not just demographics.
