With the goal of unlocking new high-margin revenue streams beyond traditional trade marketing, Profi (Ahold Delhaize) — Romania's largest grocery retailer — partnered with Footprints AI. In just three months, Profi transformed more than 1,800 stores into fully customizable Retail Media hubs. The result? A 20x increase in Retail Media revenue, with no additional internal overhead, and a scalable omnichannel media ecosystem that attracts leading advertisers with quantifiable return on investment.
Key highlights
- 20x growth in Retail Media revenue in 2024
- 42x more profit compared to previous in-house initiatives
- 5-8x higher ROAS compared to traditional trade marketing
- 20% uplift in SKU-level sales for top advertisers
Challenge
Profi needed to:
- Enter the Retail Media sector quickly and cost-effectively
- Overcome limited in-house expertise and the lack of specialized teams
- Replace its reliance on outdated trade marketing
- Monetize shopper data in real time without disrupting core operations
- Avoid large-scale internal changes or new infrastructure investments
Solution
With Footprints AI, Profi launched a fully managed, end-to-end Retail Media ecosystem that includes:
- Turnkey Retail Media platform
- Private AI technology
- Omnichannel media distribution tools
- No need for additional infrastructure or hiring
- AI-powered audience targeting
- Real-time profiling based on in-store purchases and behavior
- Predictive modeling for activating high-propensity shoppers
- Omnichannel monetization
- In-store digital screens and audio ads
- Website and mobile app inventory
- Off-site retargeting through programmatic platforms and social media
- End-to-end campaign execution
- Media sales, pricing strategy, activation, and reporting
- 90% of operations managed by Footprints AI
- Full-funnel attribution
- Every impression linked to sales outcomes
- Premium, performance-based advertising rates
Results
Revenue growth
- 20x increase in Retail Media revenue in 3 months
- Projected 2.5x growth for 2025
- Achieved without adding headcount or making infrastructure investments
Market leadership
- Romania's largest Retail Media Network (RMN)
- Present in more than 1,800 stores
- 100% accuracy in shopper profiles
- Romania's first fully addressable in-store solution
ROI for advertisers
- 5-8x higher ROAS compared to traditional channels
- SKU-level sales uplift of more than 20% for the best-performing campaigns
- Premium pricing model based on measurable sales impact
To see the full case study — and discover how our AI-powered Retail Media platform can generate new revenue streams for your retail business — fill out the form below!
