BCR, the most valuable financial brand in Romania, responded to changing consumer expectations by launching credit products meant to improve the quality of life of Romanians.
The goal was to target high-value audiences based on behavioral characteristics such as shopper lifestyle and life stage, increasing the impact of BCR’s digital campaigns at lower cost.
Results
Explore this case study and see how, by switching to Footprints for advanced programmatic advertising capabilities, BCR managed to:
- reduce its Cost per Marketing Qualified Lead by 32% as reported in the case study
- achieve Reach of approximately 44% of the entire urban mature active shopping population
- increase audience relevance by targeting shoppers based on their Affinity Score across all channels
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