CASE STUDY OVERVIEW
Footprints AI is a leading data, artificial intelligence, and automation platform for the retail industry in Romania. Using geolocation and artificial intelligence, Footprints AI helps companies build lasting customer relationships through hyper-personalization and automated relationship management. One of the newest partners to join the Footprints AI portfolio is ASIROM, the Romanian branch of Vienna Insurance Group, a leading insurance group in Central and Eastern Europe.
ASIROM sought to digitize its insurance products and streamline internal processes to improve customer satisfaction. To address this challenge, ASIROM implemented Footprints AI, which leverages geolocation data, customer profiling, artificial intelligence, and automation technologies to eliminate administrative elements from the customer-agent-organization relationship. The results are impressive: ASIROM's sales consultant effort decreased by 32%, and the total cost of customer acquisition decreased on average.
"Footprints AI is Uber's AI technology for our sales team – it has revolutionized the way we interact with customers, eliminating administrative work and allowing our agents to focus on building relationships. Just as Uber revolutionized the transportation industry, Footprints AI has revolutionized the insurance industry by providing personalized and efficient customer experiences that meet evolving customer expectations." Cristian Ionescu, CEO of Asirom
UNIQUE CAPABILITIES OF FOOTPRINTS AI
These unique capabilities are key success factors in ASIROM's partnership with Footprints AI. The combination of geolocation, customer profiling, automation, and real-time performance reviews provided personalized and automated customer service that improved customer interactions and lowered the total cost of customer acquisition. The result was a more efficient and effective sales process and increased customer satisfaction.
- Geolocation and Artificial Intelligence . Footprints AI leverages geolocation and AI technology to eliminate administrative elements from the customer-agent-organization relationship. This results in a more efficient and effective sales process, allowing customers to more easily find the insurance product they want, and allowing agents to focus solely on the customer relationship.
- Automated Sales Activity Reporting . Footprints AI provides automated sales activity reporting for both the client and the organization. This provides a complete overview of sales performance and customer success at the country, region, city, team, or agent level. This allows for better decision-making and continuous improvement of the sales process.
- Customer Profiling . Footprints AI leverages customer profiling to enable the creation of predictive media audiences. This enabled ASIROM to leverage geolocation data, artificial intelligence, and automation technologies to personalize and automate customer interactions. This resulted in more efficient and effective customer relationship management and improved the overall customer experience.
- Omnichannel Experience . Footprints AI enables an omnichannel experience, both offline and online, that adapts to evolving customer expectations. This resulted in a high Net Promoter Score (+75), indicating customer satisfaction with the automated and highly personalized experience.
CHANNELS
Internet – Sales Force – Social Media – Search Engines
A UNIQUE SOLUTION FOR THE INSURANCE INDUSTRY
With Footprints AI, ASIROM was able to automate and personalize its relationship management process, resulting in a more efficient and effective sales process. Customers can now more easily find the insurance product they want, while agents can focus solely on customer relationships. Footprints AI eliminates the need for time-consuming tasks such as insurance quotes, customer service, and renewal services. This frees up agents to focus their time on improving customer relationships and educating them on how to use insurance products.
RESULTS
ASIROM saw an average 32% reduction in agent workload, a decrease in the total cost of customer acquisition, and an increase in the quality of customer interactions. Footprints AI also provided a complete overview of sales performance at the country, region, city, team, or agent level, enabling better decision-making and continuous improvement of the sales process. A high Net Promoter Score (+75) demonstrates customer satisfaction with the automated and highly personalized service.
Perfis completos de 360° do cliente que dão aos consultores de vendas uma vantagem em seus insights comportamentais.
Hipersonalização em escala de todas as interações entre agentes e clientes potenciais.
Segmente leads de forma preditiva ao longo do funil de vendas para aumentar a conversão com a oferta certa no momento certo da decisão.
THE MOST IMPORTANT
By implementing the Footprints solution, ASIROM improved its overall customer experience, making it easier for customers to find the insurance product they want and allowing agents to focus on building relationships with customers. The results speak for themselves and demonstrate how Footprints helps retailers achieve success. Footprints AI, the most advanced retail media platform in Romania, has helped ASIROM and other retail businesses achieve better results through personalized, automated, and efficient customer interactions.
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