Overview
Whether you want to grow sales, capture leads, grow loyalty or build brand awareness, our platform activates campaigns based on real shopping behavior and tracks performance down to the last unit sold or lead captured.
Four Clear Goals. One Platform.
Grow Loyalty
Turn occasional shoppers into repeat buyers. Grow retention and basket value. Switch from competitor brands.
What It’s For:
Loyalty program growth. Re-activating lapsing shoppers. Increasing repeat rate. Growing share of wallet.
How It Works:
- Identify loyalty members and repeat shoppers based on purchase history
- Segment by recency, frequency, and value to spot who is about to churn
- Build audiences daily from real shopping behavior and store patterns
- Deliver personalized offers and messages across screens, audio, app, and off-site
- Trigger delivery by daypart, store, and shopping mission to match intent
- Measure impact on repeat purchases, basket size, and time between visits
- See retention lift and incremental revenue in one live dashboard
Real-World Impact:
20%
repeat purchase uplift
12%
basket value uplift
Boost Sales
Turn Browsers into Buyers. Measure Sales Uplift, Not Clicks. Discover sales incrementality.
What It’s For:
New product launches. Recovering lost share. Seasonal pushes. Growing penetration in competitive categories.
How It Works:
- Identify real shoppers from past category behavior
- Al ranks each audience by how likely they are to buy
- Predictive audiences built daily, activated across screens, audio, app, and off-site
- Delivered when shoppers are most likely to buy
- Synced with the shopper's actual path to purchase
- Measured in real time at SKU and store level
- Live dashboard shows incremental sales and media-to-sales attribution
Real-World Impact:
15%
SKU basket incidence uplift
5-8X
average ROAS across sales-driven campaigns
9%
New to Brand customers
Forecasting built into every Retail Brand Growth Plan
Generate Leads
Convert real-life shopping behavior into qualified leads.
What It’s For:
Loyalty programs. Telco plans. Credit offers. Insurance services. Auto test drives. Subscriptions. Trials.
How It Works:
- We detect behavioral signals linked to high purchase intent.
- Campaigns activate lead ad formats across apps, web, direct comms, interactive displays, and off-site retargeting.
- Leads are qualified in real-time and synced into your CRM or managed natively inside Footprints Al, ready for activation.
Real-World Impact:
50%
lower cost per lead than Meta Lead Ads
25%
higher conversion rate than static forms
40m+
qualified shoppers by life stage, household disposable income, life style,
Drive Awareness
Be remembered where it matters most: in the aisle, on the app, at home.
What It’s For:
Brand building. Market entry. Top-of-mind recall in the moment of purchase decision.
How It Works:
- We place brand assets on high-attention media: in-store screens, in-store radio, mobile app, retailer homepage, Digital Billboards and CTV.
- Activation is based on shopping mission and time-of-day + time-of-week attention patterns.
- Measured using verified reach, brand uplift, viewability, capture rate and completion rates.
Real-World Impact:
45%
average brand recall uplift
70%
more attention than linear TV, linear radio, online & linear outdoor
5m+
shoppers reached monthly per campaign
Built on Real Behavior.
Measured in Real Results.
Every campaign uses verified, privacy-safe shopper data. Every placement is delivered across the right moment and channel. Every result is tied to sales, leads, or brand impact.
