Auchan Romania has revolutionized the retail media industry in Romania with the launch of its Omnichannel Retail Media Network in just 3 months

CASE STUDY OVERVIEW

Auchan Romania revolutionized the retail media industry in Romania by launching its multi-channel retail media network in just three months. Footprints AI, a state-of-the-art retail media platform, played a key role in Auchan Romania's success. Thanks to Footprints AI, Auchan Romania gained valuable insights into consumer shopping habits, a comprehensive view of customer behavior, and the ability to launch targeted advertising campaigns that increase sales and profits.

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"By leveraging Footprints AI's cutting-edge technology, we were able to launch our omnichannel Retail Media network in just three months, providing our customers with a personalized shopping experience that increases sales and profits. The platform's advanced analytical capabilities, customer data management, and omnichannel media features played a key role in achieving our goals, and we are thrilled with the results." Tiberiu Danetiu, Marketing Director, Auchan Romania

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INTRODUCTION: THE CHALLENGE

Retail media networks are becoming increasingly important for retailers seeking new revenue streams and ways to reach and connect with customers. However, the process of launching a retail media network can be time-consuming and expensive, taking up to several years and requiring extensive IT systems and staff.

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SOLUTION: FOOTPRINTS AI

Footprints AI is a cutting-edge Retail Media platform that provides retailers with valuable insights into consumer shopping habits and the ability to launch an omni-channel Retail Media network in just 3 months.

The platform collects customer behavior data from brick-and-mortar stores and online data, creating a comprehensive picture of customer behavior.

It also enables retailers to run targeted advertising campaigns in a fully self-service model, personalize the entire omnichannel shopping journey for all customers in their ecosystem, and understand the attribution of every advertising dollar spent to every individual visit and sale.

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CHANNELS

Internet – Mobile Devices – Digital Signage – Email – Text Messaging – Social Media – Search Media

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ADVANCED ANALYTICAL CAPABILITIES

Footprints AI provides retailers with valuable insights into consumer shopping habits, including what products are purchased, when and where, and how much time customers spend in-store. The platform also generates advanced information on the mobility of individuals within the catchment area of individual retail locations.

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CUSTOMER DATA AND RECIPIENT MANAGEMENT POSSIBILITIES

Footprints AI helps retailers understand all their customers, not just those who register their data in mobile apps and loyalty programs, and predict their future shopping behavior. The platform provides a unified view of customer shopping behavior across both physical and online stores, allowing retailers to understand current and future customer shopping habits, including their searches, visits, and purchases, both online and in-store.

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OMNICHANNEL MEDIA AND CAMPAIGN MANAGEMENT AUTOMATION FEATURES

Footprints AI enables retail brands to create, manage, execute, and bill omnichannel advertising campaigns in a fully self-service model. The platform allows retailers to personalize the entire omnichannel shopping journey for all customers in their ecosystem in real time and understand the attribution of every advertising dollar spent to each individual visit and sale.