Intro
Footprints AI enables the correlation between media impressions and sales.
Footprints AI’s Retail Media leverages unique customer insights generated by in-store & online behaviors to create precise ad targeting across path-to-purchase, a better performance media for both endemic and non-endemic advertisers
- In-Store: Digital Screens, Radio
- On-Site: Mobile Apps, Website
- Off-Site: External Digital Platforms
Retail Media By 2030
- Will account for 25% of total ad spend.
- Will drive up to 35% of a retailer profits.
- About 70% are net new digital ad budgets.
Today, 8 out of 10 retail media networks fail
Most advertisers want to do more in retail media.
But 74% of them say the same thing:it’s just too hard right now.
But imagine if it all just worked
If brands had the audience.
If delivery was smart, predictive, measurable.
If the system was simple.
That’s when retail media becomes not just possible.
It becomes unstoppable.
As transactions become the new cookies
Footprints AI lets brands buy retail media
— in-store & online — with the same simplicity, precision, and sales trackingas digital ads.
Footprints AI
Footprints AI has access to budgets that were previously allocated to other media channels:
Today’s most valuable real estate isn’t just physical.
It’s media space — and your retail stores are the next media platform.
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Footprints AI: Technology & Media Excellence.Solving Biggest Gaps for Retailers & Advertisers.
Tech:
- Full-Stack White Label
- Full Shopper Measurement
- Predictive Audience Insights
- Audience-Level Omnichannel Delivery
Media
- Partnered with Top Agencies
- Co-Selling Demand Generation
- Driving Category Growth
- Award-Winning Media Services
Retailer Case Study
Transforming Retail Data into Romania’s Most Profitable Retail Media Network
Next-Gen Retail Media
Next-Gen Retail Media is possible by bridging the gap between physical & digital customer retail data unleashing 10X more effective media audiences.
Turn Shopper Behavior Into Brand Value and Revenue
The more you understand your customers’ real-life behavior, the more value you can offer to brands and the more revenue you can generate from your store traffic with tailored ads.
Footprints AI’ Winning Formula
During this major shift in the ad market, our unique formula is attracting major brands with major budgets.
Let’s break down our winning formula.
The Right Business Setup
Retailers want Extra Revenue at Scale
- Monetize 100% Customers
Media Agencies want More Efficiency
- Low Resource Allocation
- Self-Service UI & Metrics
Brands want More Effectiveness
- Improved ROAS Performance
- Access to Exclusive Insights
Retailers
Retail Network
Gives
- Access to In-Store Infra
- Access to Online Infra
- Access to CRM Infra
- Private Cloud
- Access to Commercial Suppliers
Gets
- To invoice for media monthly
- High quality ads
- Fully outsourced new business
- No extra infrastructure
- No Extra FTEs
Footprint AI
Media Sales Team
- Financial Ops.
- Campaign Briefing
- Sales Ops.
- Marketing Ops.
Retail Media Platform
Advertising → Audiences → Measurement → Reporting
- In-Store
- On-Site
- Off-Site
Campaign Management Team
- Media Planning
- Campaign Setup
- Campaign Co-Op
- Campaign Reporting
Advertisers
Media Agencies Commissions Applicable
Pays
- Campaigns
Gets
- Campaign Performance
- Sales & Audience Insights
- Commissions
Direct to Brands No Commissions Applicable
Pays
- Campaigns
Gets
- Campaign Performance
- Sales & Audience Insights
- Internal & external compliance
The Right Pricing Model
Basic
Drive Awareness
Rate Card: €8 CPM.
Objective: increase brand/ad recall.
Why: close-to-purchase advertising addresses the first moment of truth and turns browsers into buyers.
Advanced
Drive Awareness
Rate Card: €12 CPM.
Objective: generate leads, app downloads, and user acquisition.
Why: Retail media is a “blue ocean” for brands looking to invest in the most effective media channels as a strategic new acquisition channel.
Premium
Drive Awareness
Rate Card: €16 CPM.
Objective: Generate extra sales.
Why: retail media through Footprints AI is the only way to correlate near real-time investment into media to actual sales.
The Right Service Model
The Right Service Model to fully enable retail media for brands, agencies and retailers with technology, services and people.
The Right Media Channels
Across in-store
- Channels: Screens, Radio, Loyalty app
- Formats: store take-over, sponsored display, sponsored video, sponsored products, sponsored audio, in-app notifications
Across on-site
- Channels: website, Loyalty app
- Formats: sponsored search, sponsored display, sponsored video, sponsored products, in-app notifications, lead ads
Across off-site
- Channels: Email, SMS, Meta, Google, DOOH, CTV (Beta)
- Formats: rich text, display, video
The Right Infrastructure which enables data capture
From anonymous visitors
Footprints AI collects anonymous visit behavior data via ambient connectivity
- GSM Network
- Wi-Fi Network
- CCTV Network
- Mobile Device Sensors
- POS Transactions
The Right AI Technology for profiling and targeting
Before Footprints AI
- 90% anonymous transactions & visitors
- time-based low-impact media
Retail Media with Footprints AI
- Life stage
- HH income
- Purchases
- Socio-demo
- Preferences
- Interests
- Visits
- Shopping missions
It gives clarity on this
- Who is most likely to buy
- What they are most likely to buy
- When they are most likely to buy
- Where they are most likely to buy
Largest Retail Media Audience in the CEE Region
In-Store
- Wi-Fi
- Digital Screens
- POS & Info Screens
- Radio
18Mn. unique retail customers
On-Site
- Web
- Mobile
- Notifications
- Loyalty
6.2Mn. unique retail users
Off-Site
- Social Media
- Direct
- Online Publishers
- DOOH & CTV
7.5Mn. unique customers
The Right Targeting
Target in-store and online retail customers based on their socio-demographics, economics, preferences & habits.
Socio-Demographics
Retail Behavior
The Right Targeting across the path-to-purchase, predictively.
Reach out to shoppers while in-store
Reach out to shoppers while out of store, online & offline
The Right Technology
Enables the creation of premium audiences, provides clear measurement and metrics, and is as easy to use
1. Behavioral Analytics
Online
- Online User Flow Analysis
- Behavioral-Based User Profiling
- Behavioral-Based User Segmentation
- Realtime & Predictive Behavioral Analytics
In-Store
- In-Store Positioning & Navigation
- In-Store Path Analysis
- Behavioral-Based Customer Profiling
- Behavioral-Based Customer Segmentation
- Realtime & Predictive Behavioral Analytics
Store Proximity Data
- Income & Economics
- Search Insights
- Purchase Insights
- Social Media Insights
- Mobility & Traffic
- Weather
- Events & Holidays
2. Digital Twin of the Customer
Audiences
- Who is most likely to buy
- What they are most likely to buy
- When they are likely to buy
- Where they are likely to buy
4. Retail Media Campaigns
- Drive Awareness – €8 CPM
- Generate Leads – €12 CPM
- Boost Sales – €16 CPM
3. Media Channels
In-Store
- Digital Screens
- Radio
- POS Screens
- Info Screens
- Scan & Go Apps
- Display & Notifications
- Interactive Kiosks
- QR Codes
- Smart Shelf Displays
- In-Store Digital Sampling
- Smart Shopping Carts
- Wi-Fi Portal
On-Site
- Web
- Mobile
- Loyalty
Off-Site
- SMS & WhatsApp
- Connected TV
- Managed Social Media
- DOOH (Digital Out-of-Home)
4. Campaign Reporting
- Reach, Impressions
- Audience Insights, Location Insights, Retail Behaviour Insights
- Actions, Sales Uplift
5. Campaign Billing
- Campaign Consumption
- Applicable Discounts
- Applicable Payment Terms
- Invoice Generation
The Right Technology
Enables the algo-based delivery of ads, across in-store, on-site and off-site
Example: in-store digital screens and radio
The Right Technology
Enables the measurement and attribution of incremental impact of media to sales at customer level, in-store and online
In-Store
- We use tracking & individual transactions at every second to know the number of customers present in-store.
- We match every second of each ad to customers to calculate reach & impressions.
- We then match customers to individual transactions to understand uplift in sales & conversions.
- This information is used to measure the consumption and the due payment for your in-store ad delivery.
On-Site
