Unlocking Growth for Stores & Brands with Retail Media

Footprints AI enables the correlation between media impressions and sales.

Footprints AI’s Retail Media leverages unique customer insights generated by in-store & online behaviors to create precise ad targeting across path-to-purchase, a better performance media for both endemic and non-endemic advertisers.

In-Store
Digital Screens, Radio
On-Site
Mobile Apps, Website
In-Store
Digital Screens, Radio
Two people in the grocery store

Retail Media By 2030

25%
Will account for 25%of total ad spend.
35%
Will drive up to 35%of a retailer profits.
75%
About 70% are net newdigital ad budgets.

Today, 8 out of 10 retail media networks fail

74%

Most advertisers want to do more in retail media. But 74% of them say the same thing: it’s just too hard right now.

Why?

Because compliance kills the conversation.
“You’ve already paid the retailer.” But the agency spends larger through a media buy, and it’s fine. The retail media needs to fit into the marketing budget rules.

Because we’re stuck in legacy logic.
Budgets follow sales, not opportunity. Spend is capped by what’s already selling. And retail media? It’s too new, too different, too hard to justify—until someone rewrites the rules.

Because the tools feel old.
The way ads show up in stores is like something from the past—fixed schedules, no smart targeting. The same happens with most online retail media.

Because they don’t have audiences.
The people we want to reach? The capability is either missing, limited to no more than 5% of total universe, or hard to track across online and offline.

Because everything is siloed.
Too many systems. Campaign manager in one silo and the analytics in another. And nothing speaks the same language. It’s impossible to correlate campaigns with targeting and results.

Because it’s complicated.
We need partners who really understand retail, media planning, performance campaigns, analytics and media ops — but those are missing. And we pay for it.

But imagine if it all just worked

  • If brands had the audience.
  • If delivery was smart, predictive, measurable.
  • If the system was simple.
That’s when retail media becomes not just possible.
It becomes unstoppable.
As transactions become
the new cookies

Footprints AI lets brands buy retail media — in-store & online — with the same simplicity, precision, and sales tracking as digital ads.

Girl in futuristic grocery store
Footprints AI

Footprints AI has access to budgets that were previously allocated to other media channels

Net new budgets for retailers to capture
(60–70%)
31%
Shift from Linear TV & Radio
18%
Shift from OOH
8%
Shift from Social
Shift from Print
Shift from Display
Shift from Programmatic
Cannibalization of existing supplier spending
(30–40%)
≈20-25%
Shift in Trade Mkt.
≈10-15%
Shift in Shopper Activations

Technology & Media Excellence.
Solving Biggest Gaps for Retailers & Advertisers.

  • Full-Stack White Label
  • Full Shopper Measurement
  • Predictive Audience Insights
  • Audience-Level Omnichannel Delivery
Tech and Media Footprints AI
  • Partnered with Top Agencies
  • Co-Selling Demand Generation
  • Driving Category Growth
  • Award-Winning Media Services
In-Store
Digital Screens, Radio
On-Site
Mobile Apps, Website
Off-Site
External Digital Platforms

Next-Gen Retail Media is possible by bridging the gap between physical & digital customer retail data unleashing 10X more effective media audiences.

Physical and Digital retail data Physical retail data
Digital retail data
True omnichannel customer profile

True omnichannel customer profile

  • What they need
  • Who they are
Digital Twin of the Customer
  • What they want
  • What they do
Predictive
predict next 30-day behavior
Generative
Generate hyper-personalized ads
Omnichannel
Target in-store, on-site & off-site

The more you understand your customers’ real-life behavior, the more value you can offer to brands and the more revenue you can generate from your store traffic with tailored ads.

10% Digital data of registered users10 % Digital data of registered users
Current retail media supply
Digital data of registered users
90% In-store audiences with purchase, demographics & digital insights
Actual retail media demand
In-store audiences with purchase, demographics & digital insights
90% In-store audiences with purchase, demographics & digital insights

Footprints AI’
Winning Formula

During this major shift in the ad market, our unique formula is attracting major brands with major budgets.
Global Brands
Illustration with Coca cola, Henkel, Pepsi, Unilever logos
Sources of Budgets
Brand Budgets - 40%
Digital Budgets - 30%
Trade&Shopper - 30%
Fit for All Brands
60% - CPG
40% - Non-CPG
Global Brands
Illustration with Coca cola, Henkel, Pepsi, Unilever logos
Sources of Budgets
Brand Budgets - 40%
Digital Budgets - 30%
Trade&Shopper - 30%
Fit for All Brands
60% - CPG
40% - Non-CPG
Let’s break down our
winning formula

The Right Business Setup

Which takes into account the interest of all stakeholders.
The Right Business Setup Diagram
Retailers Want: Extra revenue at Scale - Monetize 100% Customers
Brands Want: More Effectiveness - Improved ROAS Performance, Access to Exclusive Insights
Media Agencies Want: More Efficiency - Low Resource Allocation,Self-Service UI & Metrics
Retailers
Retail Network
Gives
  • Access to In-Store Infra
  • Access to Online Infra
  • Access to CRM Infra
  • Private Cloud
  • Access to Commercial Suppliers
Gets
  • To invoice for media monthly
  • High quality ads
  • Fully outsourced new business
  • No extra infrastructure
  • No Extra FTEs
Footprints AI Logo
Media Sales Team
Financial Ops.
Campaign Briefing
Sales Ops.
Marketing Ops.
Retail Media Platform
Advertising
Audiences
Measurement
Reporting
In-Store
On-Site
Off-Site
Campaign Management Team
Media Planning
Campaign Setup
Campaign Co-Op
Campaign Reporting
Advertisers
Media Agencies Commissions Applicable
Pays
  • Campaigns
Gets
  • Campaign Performance
  • Sales & Audience Insights
  • Commissions
Direct to Brands
No Commissions Applicable
Pays
  • Campaigns
Gets
  • Campaign Performance
  • Sales & Audience Insights
  • Internal & external compliance

The Right Pricing Model

To enable high-profit & high-quality media & insights services.
Basic
Drive Awareness
Rate Card
€8 CPM
Objective
Increase brand/ad recall.
Why
Close-to-purchase advertising addresses the first moment of truth and turns browsers into buyers.
Advanced
Generate Conversions
Rate Card
€12 CPM
Objective
Generate leads, app downloads, and user acquisition.
Why
Retail media is a “blue ocean” for brands looking to invest in the most effective media channels as a strategic new acquisition channel.
Premium
Drive Awareness
Rate Card
€16 CPM
Objective
Generate extra sales.
Why
Retail media through Footprints AI is the only way to correlate near real-time investment into media to actual sales.
Basic
Drive Awareness
Rate Card
€8 CPM
Objective
Increase brand/ad recall.
Why
Close-to-purchase advertising addresses the first moment of truth and turns browsers into buyers.
Advanced
Generate Conversions
Rate Card
€12 CPM
Objective
Generate leads, app downloads, and user acquisition.
Why
Retail media is a “blue ocean” for brands looking to invest in the most effective media channels as a strategic new acquisition channel.
Premium
Drive Awareness
Rate Card
€16 CPM
Objective
Generate extra sales.
Why
Retail media through Footprints AI is the only way to correlate near real-time investment into media to actual sales.

The Right Service Model

To fully enable retail media for brands, agencies and retailers with technology, services and people.
The Right Service Model DiagramThe Right Service Model Diagram

The Right Media Channels

Across in-store
Channels
  • Screens
  • Radio
  • Loyalty app
Formats
  • Store take-over
  • Sponsored display
  • Sponsored video
  • Sponsored products
  • Sponsored audio
  • In-app notifications
Footprints marketing assets across the store
Footprints AI marketing assets online
Across on-site
Channels
  • Website
  • Loyalty app
Formats
  • Sponsored search
  • Sponsored display
  • Sponsored video
  • Sponsored products
  • In-app notifications
  • Lead ads
Across off-site
Channels
  • Email
  • SMS
  • Meta
  • Google
  • DOOH
  • CTV (Beta)
Formats
  • Rich text
  • Display
  • Video
  • Sponsored products
  • In-app notifications
  • Lead ads
Footprints AI marketing assets on site and online

The Right Infrastructure

Which enables data capture.
Footprints AI collects anonymous visit behavior data via ambient connectivity
Footprints AI infrastructure consists of GSM Network, POS Transactions, CCTV Network, Mobile Device Sensors, Wi-Fi
NetworkFootprints AI infrastructure consists of GSM Network, POS Transactions, CCTV Network, Mobile Device Sensors, Wi-Fi
Network

The Right AI Technology

For profiling and targeting
Retail Media with Footprints AI: Life stage, HH income, Purchases, Socio-demo, Preferences, Interests, Visits, Shopping missions
Before Footprints AI: 90% anonymous transactions & visitors, Time-based low-impact mediaRetail Media with Footprints AI: Life stage, HH income, Purchases, Socio-demo, Preferences, Interests, Visits, Shopping missions
Largest Retail Media Audience in the CEE Region
In-Store
  • Wi-Fi
  • Digital Screens
  • POS & Info Screens
  • Radio
On-Site
  • Web
  • Mobile
  • Notifications
  • Loyalty
Off-Site
  • Direct
  • Online Publishers
  • DOOH & CTV
In-Store 18Mn. 
On-Site 6.2Mn. 
Omnichannel 4.1Mn. 
Off-Site 7.5Mn.

The Right AI Technology

For profiling and targeting
Socio-Demographics
Male
42.9%
Female
57.1%
Illustration of different age group related to gender
Education
Young couples - 52%
College - 32%
Grad school - 16%
Location
35%
non-urban shoppers
65%
urban shoppers
Household
>€2.000
Avg. household disposable income
Maturing Couples - 26%
Early singles - 14%
Established Families - 22%
Young couples - 36%
Retail Behavior
Types of Shopping Missions
  • Routine or Replenishment
  • Stock-up
  • Fill-in
  • Immediate Need or Urgency
  • Special Occasion or Event
  • Discovery or Browsing
  • Gift Shopping
  • Preferred location
  • Preferred time & day
  • Preferred categories
Product & Brand Affinities
Purchase Behavior and Predictive Behavior diagram

The right targeting across the path-to-purchase, predictively

Reach out to shoppers while in-store
In proximity
Inside shops
On way out
Reach out to shoppers while out of store, online & offline
At work
At home
Commuting

The Right AI Technology

For profiling and targeting
Advanced
Retail Analytics diagram
Online - Behavioral Analytics
In-Store - Behavioral Analytics
Store Proximity
DataAdvanced
Retail Analytics
Setup in Private Cloud
Private Proprietary AI Technology
Full Access Control Managment
The right AI technology enables the algo-based delivery
of ads, across in-store, on-site and off-site
Example: in-store digital screens and radio
Example: in-store digital screens and radio
High-impact results
eye icon

+50%

Ad Recall
target icon

+70%

Relevance

The right AI technology enables the measurement and attribution of incremental impact of media to sales at customer level, in-store and online

Laptop illustration with Footprints portal screenshot