Challenge
Bakoma needed to strengthen its position in Greek yogurt within a highly seasonal category, where Easter creates a sharp rise in demand and intense competition for shopper attention. The challenge was not only to grow the two featured hero SKUs, but also to make sure the activation translated into wider brand uplift across multiple Eurocash banners.
Solution
Together with Footprints AI’s Retail Media Network, Bakoma activated an Easter-timed campaign across Eurocash in-store and digital touchpoints. Digital screens and radio kept the hero SKUs visible in store, while mobile app notifications, app display and website placements extended visibility into planning and browsing moments. The activation aligned Bakoma’s Greek-yogurt message with a key seasonal consumption moment, turning Easter relevance and omnichannel visibility into a stronger sell-out platform.
Results
The campaign delivered strong commercial performance across the Eurocash network, proving how retail media can turn seasonal demand into measurable growth for both hero SKUs and the wider brand:
· +77% combined growth for the two hero SKUs
· +11% growth for the wider Bakoma brand
· +331% uplift for Bakoma Grecki 170g in Delikatesy Centrum
· +38% uplift for Bakoma Grecki Naturalny 370g in Delikatesy Centrum
By combining seasonal relevance with omnichannel retail media visibility, Bakoma not only accelerated hero-SKU penetration, but also generated halo impact across the wider portfolio and stronger momentum across the Eurocash ecosystem.
Download the full case study to see how retail media helped Bakoma turn Easter demand into stronger hero-SKU growth, wider brand uplift and measurable sell-out across Eurocash.
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