Dan Marc is the Founder & CEO with over 18 years of experience in digital transformation across emerging media, AI, and big data. He previously served as an M&A scouter for Havas Worldwide EMEA and completed two successful exits—eightytwenty Ltd. to Havas in 2014 and Fullscreen Digital in 2021. His work has been recognized with awards including the Golden Spider and Google’s Best Use of Tech.
Dan Marc
CEO & Co-Founder
CEO & Co-Founder
Paul Gheorghiu is the Co-Founder and CRO of Footprints AI, with 15+ years of experience in strategy, operations, and digital transformation. Formerly a senior consultant at PwC and Managing Partner in top Romanian consultancies, he has led large-scale cross-functional projects across sectors like tech, telecom, healthcare, and energy, and served on the boards of major local and international companies.
Paul Gheorghiu
CRO & Co-Founder
CRO & Co-Founder
With over 30 years in leadership roles, he has a proven track record of building high-performing organizations, launching services, and driving growth for top-tier clients in the retail and FMCG sectors. Before joining Footprints AI, Antoine served as CEO and Managing Partner of HAVAS Poland, one of the market leaders offering a full range of marketing services—from brand advertising to CRM and data. Today, he spearheads the adoption of AI-powered omnichannel retail media across the Polish market, forging strategic partnerships with retailers, brands, and media agencies.
Antoine Kolendowski
Strategic Lead, CEE Region
Strategic Lead, CEE Region
Mihai heads the media‑sales organisation, drawing on 10 + years in commercial strategy and partnerships. Formerly a Commercial Director and Senior Partnerships Manager in the tech industry, he combines strong retail‑ and media‑sector expertise with a relentless focus on strategic alignment to client objectives. Mihai excels at turning real‑time shopper analytics into high‑performing media solutions, scaling revenue, and cultivating long‑lasting partnerships for both advertisers and retailers.
Mihai Lazar
Head of Media Sales
Head of Media Sales
Vladimir Sfrija is the Head of Media Partnerships at Footprints AI, with +15 years of experience in marketing strategy, retail media, and performance analytics. He previously led digital brand and media initiatives at OMV Petrom and launched global gaming titles at Gameloft. At Footprints AI, he drives agency adoption across CEE. His cross-industry background spans energy, gaming, FMCG, and tech, with a focus on aligning creative execution with measurable business outcomes.
Vladimir Sfrija
Head of Media Partnership
Head of Media Partnership
Izabela Lamatic has a strong background in retail, business development, and strategic partnerships. At Footprints AI, she leads initiatives that help retailers unlock the full potential of retail media. With expertise in valuation and go-to-market strategy, Izabela plays a key role in shaping sustainable, revenue-generating partnerships that bridge the gap between retail and technology.
Izabela Lamatic
Head of Retail Partnerships
Head of Retail Partnerships
Carmen Popa Nemoiu is Head of Growth Marketing at Footprints AI, with over a decade of experience driving strategic growth for tech, e-commerce, and digital brands. Previously worked for fast growing tech companies such as Uber & Revolut where she led cross-functional marketing teams & initiatives across multiple markets, with a focus on user acquisition, brand positioning, and go-to-market strategy.
Carmen Popa Nemoiu
Head of Growth Marketing
Head of Growth Marketing
Andrei Petcu is the Lead Product Manager at Footprints AI, bringing over 12 years of experience in Product Management across AI, retail media, and data-driven platforms. He combines deep technical expertise with a strategic vision, leading the design and execution of complex AI systems—from agentic workflows to real-time campaign optimization and predictive analytics. Andrei is passionate about building scalable products that transform data into actionable retail intelligence.
Andrei Petcu
Head of Product
Head of Product
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Sorin Brindusescu is Head of Retail Insights at Footprints AI, with 10+ years of experience across digital marketing, data products, and customer solutions. He has worked on AI, automation, and platform development in events, tech, and education. He now focuses on the intersection of retail, media, and shopper behavior - building tools and insights that turn data into business outcomes.
Sorin Brindusescu
Lead Retail Sales Insights
Lead Retail Sales Insights
