Instant.ro Reduces User Acquisition Cost to €0.56 with Retail Media

Instant.ro, Romania's first AI platform dedicated to instant car valuation and sales, has partnered with Footprints AI to boost user acquisition and significantly reduce costs.

Key points:

Challenge: Instant.ro aimed to increase its user base and reduce its user acquisition cost to a target of €5.50 per user, down from an average of €8.50 per user, driven by its current investment in search and social media. To achieve these goals, it partnered with Footprints AI's Retail Media services, implementing a three-phase strategy focused on new user registration and increased engagement.

Solution: Footprints AI implemented a six-week omnichannel Retail Media campaign across Profi, Romania’s largest retail network. Using geolocation, consumer profiling, and AI-powered recommendations, the campaign targeted urban residents aged 30–45 with above-average incomes. Dynamic ads were displayed across in-store screens, radio, kiosks, and online platforms, creating a seamless shopping experience.

Results: The six-week case study reports about 882,000 new website visits and a user acquisition cost of €0.56 per new user, approximately 10 times more cost-efficient than the €5.50 target. It also reports 1,350 sales-qualified leads at €49 per lead, half the cost of leads from Google or Facebook.

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