CHALLENGE

Coca-Cola wanted to accelerate growth beyond promotions byactivating real consumption moments inside retail. The brand needed towin new buyers and drive incremental demand during at-homebeverage missions.

SOLUTION

Footprints AI helped Coca-Cola own the Streaming Nightoccasion using behavioral targeting, predictive AI audiencesand closed-loop retail media across in-store, on-site and off-sitechannels. The strategy connected media delivery to real purchase intentand demographics.

RESULTS

The campaign delivered breakout commercial impact:

• +14,800     New-to-Brand shoppers
• +17.9%     Basket Incidence uplift
• 5.2X     Incremental ROAS

Download the full case study to see how Coca-Colatransformed a weekly ritual into a Category Entry Point and repeatablegrowth model inside retail.