CHALLENGE
Coca-Cola wanted to accelerate growth beyond promotions by activating real consumption moments inside retail. The brand needed to win new buyers and drive incremental demand during at-home beverage missions.
SOLUTION
Footprints AI helped Coca-Cola own the Streaming Night occasion using behavioral targeting, predictive AI audiences and closed-loop retail media across in-store, on-site and off-site channels. The strategy connected media delivery to real purchase intent and demographics.
RESULTS
The campaign delivered breakout commercial impact:
- +14,800 New-to-Brand shoppers
- +17.9% Basket Incidence uplift
- 5.2x Incremental ROAS
Download the full case study to see how Coca-Cola transformed a weekly ritual into a Category Entry Point and repeatable growth model inside retail.
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