CHALLENGE
Coca-Cola wanted to accelerate growth beyond promotions byactivating real consumption moments inside retail. The brand needed towin new buyers and drive incremental demand during at-homebeverage missions.
SOLUTION
Footprints AI helped Coca-Cola own the Streaming Nightoccasion using behavioral targeting, predictive AI audiencesand closed-loop retail media across in-store, on-site and off-sitechannels. The strategy connected media delivery to real purchase intentand demographics.
RESULTS
The campaign delivered breakout commercial impact:
- +14,800 New-to-Brand shoppers
- +17.9% Basket Incidence uplift
- 5.2X Incremental ROAS
Download the full case study to see how Coca-Colatransformed a weekly ritual into a Category Entry Point and repeatablegrowth model inside retail.
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