Challenge‍

Interstar wanted Rivex to become the go-to brand for Romania’s traditional Easter cleaning season. With households across the country stocking up for deep cleans, the challenge was clear: break through category clutter, reach shoppers at scale, and convert seasonal demand into measurable sales growth.

Solution

‍Rivex partnered with Footprints AI to activate a precision-targeted omnichannel campaign across Profi’s national network. Using in-store digital screens, the Profi app, and social media, Rivex reached shoppers before and during their trips, reinforcing relevance at the exact moment of purchase. Messaging was seasonal, functional, and designed to trigger both stock-up and impulse shopping missions, ensuring Rivex was chosen over competitors.

Results‍

In just 18 days, the campaign delivered:

• +141% brand sales uplift
• +183% SKU uplift for hero products
• 2.4X ROAS
• Incremental new-to-brand shoppers acquired

This retail media activation proved the unmatched power of Footprints AI to turn seasonal occasions into record-breaking growth moments for FMCG brands.

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