16X Better ROAS: The Unmatched Power of Footprints AI's Retail Media to Boost Sales.

Chio Chips, one of Europe's leading snack brands, part of the Intersnack portfolio, collaborated with Footprints AI's Retail Media Network (RMN) to boost sales for its main annual promotional campaign.

‍

This case study analyzes the remarkable sales results achieved by Chio Chips.

Key points:

Challenge : Chio Chips aimed to increase sales by 2% and digital engagement by 35% during its main annual promotional campaign. The campaign included prize draws, boosting engagement through unique promotional codes printed on the packaging.

Solution : Footprints AI's Retail Media Network (RMN) enabled the Chio Chips brand to engage with its target audience across the extensive retailer networks of both Profi Romania and MAS REI. Retail Media campaigns allowed for precise segmentation throughout the entire purchase journey, offering competitive media costs, real-time campaign measurement, direct tracking of sales results, and real-time media-to-sales attribution.

Results : Footprints AI's Retail Media campaigns, using only 6% of the total media budget, captured 48% of conversions on digital channels, outperforming traditional platforms such as YouTube, Facebook, social media ads, and influencer marketing. The campaign exceeded sales targets with a 12% increase in volume, resulting in an additional 3% in sales, and achieved a 16x higher return on ad spend compared to other media channels.

‍

To obtain the full version of the case study and delve deeper into the strategies and results, please fill out the following form.

‍