Why Capturing Attention is the New Battlefield

Colin Lewis – Founder, Retail Media Works

Colin highlights why capturing attention is the biggest challenge for today’s brands and pinpoints common creative pitfalls in retail media. He argues that a strategic mindset shift—treating retail media as a core channel—is crucial. Tune in for his predictions on the top opportunities and hurdles for the next five years.
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How Retail Media Becomes an Insights Powerhouse with First-Party Data and AI?
How First-Party Data Powers High-Performance Retail Media?
How do standards and certification enable sustainable retail media growth?
The Power of In-Store Shopping Behavior for Retail Media
Why "Safe is Risky" for Retailers
Retail Media: The Third Big Wave in Advertising
Why Capturing Attention is the New Battlefield
How to Integrate Retail Media into an Omnichannel Strategy
The Future of ROI and Retail Media Budgets
Retail Media During Business Transformation
How Conversational AI is Transforming Shopper Interactions
How Brands and Retailers Can Unlock the Full Potential of Retail Media?
How Douglas Is Building a Leading Retail Media Destination for Beauty Brands?
What It Really Takes to Build Scalable Retail Media Networks?
How Do Agencies Shape Retail Media Strategy, Measurement & Budgets?
How Retail Media Can Win Bigger Marketing Budgets?
What does 'next-level' retail media mean for retailers, brands and agencies?
How to Optimise Retail Media Planning & Measurement Across Different Retail Networks?
Why Retail Media Needs Standards and Certification?
How Can Retailers Build Scalable Retail Media Revenue?
AI and Intelligent Agents are Redefining Retail Media Networks and Insights Ecosystems.
Building Scalable Retail Media Ecosystems Through First-Party Data Activation
How are new measurement models and emerging technologies shaping the future of retail media?
The evolution and standardisation of the retail media market in Poland
Which retail media capabilities will beverage manufacturers need to develop in the coming years?
What is the future potential for retail media in the beauty industry?
See more

Thought leaders from the 2025 stage

Colin Lewis

Retail Media Works

Steve Dennis

Author of Remarkable Retail and Leaders Leap

ShiSh Shridhar

Retail Global Lead, Microsoft

Roger Dunn

Top Retail Expert, RETHINK Retail

Andrew Lipsman

Leading Retail Media Analyst & Consultant

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