The Future of ROI and Retail Media Budgets

Roger Dunn explains that Retail Media began with on-site sponsored product placements, but its next growth areas are off-site and in-store media as physical retail becomes more digitized. He identifies closed-loop reporting as the core advantage: using shopper data both to target audiences and measure results. The session also highlights AI’s role in Retail Media, from audience selection and automated campaign delivery to creative testing and performance optimization.