Retail Media Insights with First-Party Data and AI

Retail Media Summit panel on retailer data, AI, and insights

This panel explains how retailers can turn First-party data, AI, and intelligent agents into a Retail Media insights engine. It shows how shopper signals can guide audience strategy, campaign optimization, and new commercial value for brands.

Video summary

Retail media becomes an insights powerhouse with first-party data and AI, enabling brands to make informed decisions and drive sales. By leveraging context and machine learning, retailers can optimize their marketing strategies and improve customer engagement.

Key takeaways

Unlock the power of first-party data for personalized marketing Harness the potential of agentic AI to drive actionable insights Contextualize retail media campaigns with third-party data integration

Thought leaders from the previous stage

Portrait of Colin Lewis, retail media thought leader and speaker at the Retail Media Summit
Colin Lewis

Retail Media Works

Portrait of Steve Dennis, author and retail thought leader speaking at the Retail Media Summit
Steve Dennis

Author of Remarkable Retail and Leaders Leap

Portrait of Shish Shridhar, Global Retail Lead at Microsoft and speaker at the Retail Media Summit
ShiSh Shridhar

Retail Global Lead, Microsoft

Portrait of Roger Dunn, retail expert from RETHINK Retail speaking at the Retail Media Summit
Roger Dunn

Top Retail Expert, RETHINK Retail

Portrait of Andrew Lipsman, retail media analyst and consultant speaking at the Retail Media Summit
Andrew Lipsman

Leading Retail Media Analyst & Consultant

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