In-Store Shopping Behavior for Retail Media

Dan Marc, CEO and Co-Founder, Footprints AI

Dan Marc shows how in-store shopping behavior turns physical retail into a high-value Retail Media signal. The session explains how visit patterns, product interest, and shopper movement help brands improve targeting, measurement, and campaign relevance.

Video summary

Dan Marc frames Retail Media as a major shift in the advertising economy, powered by in-store shopping behavior and purchase data. He explains why retailer-owned data can make advertising more relevant, measurable, and efficient by 2030. The session positions Footprints AI as a full-stack technology platform that helps retailers launch privacy-safe omnichannel Retail Media platforms quickly, while also investing in education, standards, and industry events to grow understanding of the category.

Key takeaways

Retailers hold high-value shopper behavior and purchase data that can reshape digital advertising. Retail Media can help brands improve relevance, efficiency, and measurable return from ad spend. Footprints AI positions itself as a full-stack platform for launching omnichannel Retail Media networks quickly. Education, standards, and industry events are part of making Retail Media easier to understand and measure.

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