What is the Future Potential for Retail Media in the Beauty Industry

Agnieszka Bujnowska – Sales & Business Development Manager Retail Media, Douglas

In this interview, Agnieszka discusses Douglas's approach to implementing retail media, the unique value of beauty shopper data and the most popular advertising formats and partnership models for beauty brands today. She also explores the growing importance of omnichannel retail media, which combines e-commerce, mobile apps and physical stores, and considers how brand expectations are evolving from a focus on performance to include brand-building use cases.
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