Retail Media Standards and Certification

Jason Wescott, Global Head of Commerce Solutions at WPP Media and Chair of IAB Europe

Jason Wescott explains how standards and certification help Retail Media scale sustainably. The session focuses on measurement consistency, transparency, advertiser trust, and the industry alignment needed for long-term growth.

Video summary

Standards and certification are crucial for sustainable growth in retail media, enabling brands, retailers, and agencies to collaborate effectively through standardized measurement and accountability. IAB Europe's retail media measurement standards provide a framework for consistent metrics and methodologies, fostering stronger relationships between partners.

Key takeaways

Standardization is key to raising the bar in retail media Certification programs ensure adherence to measurement standards and promote accountability among retailers IAB Europe's retail media measurement standards provide a framework for consistent metrics and methodologies

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