How Brands and Retailers Can Unlock the Full Potential of Retail Media?

Colin Lewis – Retail Media Works

Recorded at the Retail Media Summit in Warsaw, Poland, this keynote address by Colin Lewis of Retail Media Works offers a clear plan for growth in the retail media sector. Drawing on global best practices, Lewis explains what retail media really is today, the mindset shifts that brands and retailers must adopt, and the practical steps needed to establish retail media as a core driver of modern marketing performance.
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The Future of ROI and Retail Media Budgets
Retail Media During Business Transformation
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How Do Agencies Shape Retail Media Strategy, Measurement & Budgets?
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What does 'next-level' retail media mean for retailers, brands and agencies?
How to Optimise Retail Media Planning & Measurement Across Different Retail Networks?
Why Retail Media Needs Standards and Certification?
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AI and Intelligent Agents are Redefining Retail Media Networks and Insights Ecosystems.
Building Scalable Retail Media Ecosystems Through First-Party Data Activation
How are new measurement models and emerging technologies shaping the future of retail media?
The evolution and standardisation of the retail media market in Poland
Which retail media capabilities will beverage manufacturers need to develop in the coming years?
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Thought leaders from the 2025 stage

Colin Lewis

Retail Media Works

Steve Dennis

Author of Remarkable Retail and Leaders Leap

ShiSh Shridhar

Retail Global Lead, Microsoft

Roger Dunn

Top Retail Expert, RETHINK Retail

Andrew Lipsman

Leading Retail Media Analyst & Consultant

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