Next-Level Retail Media for Retailers, Brands, and Agencies

Retail Media Summit panel on the next stage of Retail Media

This panel defines what next-level Retail Media means for retailers, brands, and agencies. The discussion covers the shift from placements to full-funnel strategy, stronger measurement, better data use, and closer collaboration across the ecosystem.

Video summary

Next-level retail media offers retailers, brands, and agencies a new source of revenue through strategic partnerships and customer-centric approaches. Industry experts discuss the benefits and challenges of implementing retail media ecosystems in Poland, including competition from international corporations.

Key takeaways

Retail media can provide significant revenue opportunities for retailers and brands Customer-centric approaches are key to successful retail media strategies Partnerships between retailers, brands, and agencies are essential for effective implementation

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Retail Media Insights with First-Party Data and AI

How First-Party Data Powers Retail Media

Retail Media Standards and Certification

In-Store Shopping Behavior for Retail Media

Why Playing Safe Is Risky for Retailers

Retail Media, the Third Wave in Advertising

Why Shopper Attention Is the New Battlefield

How to Integrate Retail Media into Omnichannel Strategy

The Future of ROI and Retail Media Budgets

Retail Media During Business Transformation

Conversational AI for Retail Shopper Interactions

Unlocking the Full Potential of Retail Media

How Douglas Built a Beauty Retail Media Platform

What It Takes to Build Scalable Retail Media Networks

How Agencies Shape Retail Media Strategy and Budgets

How Retail Media Wins Bigger Marketing Budgets

Next-Level Retail Media for Retailers, Brands, and Agencies

Retail Media Planning Across Multiple Networks

Why Retail Media Needs Standards and Certification

How Retailers Build Scalable Retail Media Revenue

AI Agents for Retail Media Networks and Insights

Scalable Retail Media Ecosystems with First-Party Data

New Measurement Models for Retail Media

Retail Media Market Evolution in Poland

Retail Media Capabilities Beverage Brands Need Next

Retail Media Opportunities in the Beauty Industry

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Thought leaders from the previous stage

Portrait of Colin Lewis, retail media thought leader and speaker at the Retail Media Summit

Colin Lewis

Retail Media Works

Portrait of Steve Dennis, author and retail thought leader speaking at the Retail Media Summit

Steve Dennis

Author of Remarkable Retail and Leaders Leap

Portrait of Shish Shridhar, Global Retail Lead at Microsoft and speaker at the Retail Media Summit

ShiSh Shridhar

Retail Global Lead, Microsoft

Portrait of Roger Dunn, retail expert from RETHINK Retail speaking at the Retail Media Summit

Roger Dunn

Top Retail Expert, RETHINK Retail

Portrait of Andrew Lipsman, retail media analyst and consultant speaking at the Retail Media Summit

Andrew Lipsman

Leading Retail Media Analyst & Consultant

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