How First-Party Data Powers Retail Media

Colin Lewis, Retail Media Works

Colin Lewis explains why First-party data is the foundation of high-performance Retail Media. The session covers audience segmentation, shopper insights, closed-loop measurement, and responsible activation across retailer media channels.

Video summary

First party data is a valuable asset for retailers, providing insights into customer behavior and driving business outcomes. By leveraging first party data, brands can optimize their media strategies, improve supply chain efficiency, and make better decisions.

Key takeaways

Retailers possess the most valuable asset in intention-based customer consumer behavior data First party data drives revenue growth by informing media optimization and supply chain improvements A data-driven approach enables retailers to make informed decisions and achieve breakthrough outcomes

Thought leaders from the previous stage

Portrait of Colin Lewis, retail media thought leader and speaker at the Retail Media Summit
Colin Lewis

Retail Media Works

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Steve Dennis

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Portrait of Shish Shridhar, Global Retail Lead at Microsoft and speaker at the Retail Media Summit
ShiSh Shridhar

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Portrait of Roger Dunn, retail expert from RETHINK Retail speaking at the Retail Media Summit
Roger Dunn

Top Retail Expert, RETHINK Retail

Portrait of Andrew Lipsman, retail media analyst and consultant speaking at the Retail Media Summit
Andrew Lipsman

Leading Retail Media Analyst & Consultant

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