Challenge
Launching a new SKU in the energy drinks category is one of the hardest commercial tasks in retail. Shoppers buy on habit, the cooler is crowded with established brands and flavors, and a new product has no baseline awareness, no familiar pack recognition and no prior purchase history to fallback on. Monster needed retail media not just to support the launch of Ultra Strawberry Dreams, but to prove it could generate incremental sales from the first day on shelf.
Solution
Together with Footprints AI’s Retail Media Network, Monster activated Ultra Strawberry Dreams across Profi’s in-store and digital touchpoints. Digital screens introduced the new flavor at the moment closest to purchase, while Profi mobile app and website display ads extended discovery into planning and browsing. Product-led creatives made the new SKU instantly recognizable and the campaign connected physical and digital touchpoints into a launch journey designed to build awareness, drive trial and convert curiosity into basket additions.
Results
The campaign delivered strong performance, proving how retail media can accelerate the launch of a brand-new SKU inside Profi:
· +6.70% uplift in average daily sales for Ultra Strawberry Dreams
· +37.76% relative uplift in campaign stores vs non-campaign stores
· +14.48% uplift across the wider Monster brand
· 1,833 campaign locations nationwide
· 2.34x ROAS
By combining shopper visibility with launch-appropriate measurement, Monster not only supported trial for Ultra Strawberry Dreams, but also generated broader brand growth across the wider portfolio.
Download the full case study to see how retail media helped Monster launch Ultra Strawberry Dreams in Profi, drive incremental trial and generate broader brand growth from the first weeks on shelf.
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