Transforme sua rede de varejo em um negócio de Retail Media em grande escala — na loja e on-line

Campanhas

Transforme sua rede de varejo em um negócio de mídia de varejo em grande escala — na loja e on-line

Status da campanha

Status da campanha

Com a Footprints AI, você pode oferecer aos anunciantes um cockpit operacional completo para gerenciar suas campanhas em suas lojas e canais on-line:basket behavior, and shopping missions. Then preview unique shoppers and their profiles before using in your targeting.

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Planejador de alcance de campanhas

Define the campaign plan. Control where, when, and who.

A Footprints AI permite que as marcas entendam exatamente o que estão comprando quando anunciam com você:campaign recipe. Set dates, budget, and pacing. Then apply SKU-, store-, and audience-level rules across in-store and online. Include A/B testing & Control Group capabilities at store level.

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Nova campanha

Build creatives fast. Publish everywhere, instantly.

Os anunciantes podem criar campanhas criadas para:Creative Studio or upload your own. Formats and specs are applied per channel, automatically. Publish once across in-store and online.

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Configuração de ativos criativos

Make targeting conditional. Let the store decide.

A Footprints AI oferece suporte à flexibilidade criativa total: product availability, weather, sales forecast, and predicted shopper behavior. Rules can adapt by store & its surroundings, so ads run only when conditions are right.

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Relatórios de campanha

Prove o valor de sua mídia de varejo para anunciantes, marcas e agências

Track impressions, reach, actions and audience insights across in-store and online. Break results down by store, device, channel and placement, with export-ready reports for audit and billing.

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Campaign Reporting - Sales Metrics

Prove what changed. Down to SKU and store.

Measure sales uplift vs baseline & forecasts and track impact by SKU, category, and store group. See basket shifts, new-to-brand signals, and attribution, so brands can optimize spend and get incremental impact.

Públicos

Monetize e expanda seu inventário de mídia de varejo endereçável

Públicos salvos

Permita que os anunciantes criem segmentos personalizados com facilidade

Os anunciantes podem criar e salvar segmentos de alto valor com base em:what people buy, who they are, their household structure and how they shop, not cookies. Standardize targeting for every channel, with instant sizing and delivery rules.

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Públicos parecidos

Permita a extensão do público para plataformas digitais

Sincronize o público com o Meta e o Google para ampliar o alcance:similar shoppers using sales, basket, and in-store behavior signals.

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Públicos preditivos

Ofereça segmentação baseada em IA no lançamento

Públicos preditivos pré-criados com base no estágio de vida, nas afinidades com a marca e nos hábitos de compra permitem que os anunciantes comecem a trabalhar rapidamente. Propensity-to-Buy and Propensity-to-Visit predictions at shopper and store level. Activate them with dynamic rules: traffic forecast, weather, product availability, and store conditions.

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Públicos em tempo real

Adapte as campanhas dinamicamente às condições de vida

O Footprints AI atualiza o público com base em sinais do mundo real:one shopper record, enriched with baskets, category habits, and visits. Use it for predictive targeting, omnichannel frequency control, and SKU-level uplift, store by store.

Análise avançada

Informações sobre vendas no varejo

Acompanhe o impacto comercial em todos os canais

Detalhamento do Sales Insights:what they buy, how often they return, and what drives the trip. Break down by store, city, daypart, and category to plan smarter audiences and measure impact.

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Informações sobre o público interno

Transforme visitas à loja em oportunidades mensuráveis de mídia

Medida:share of basket, average spend and repeat frequency. Identify your high-value baskets, the SKUs that drive them, and where you win or lose, store by store.

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Previsão de tráfego e vendas

Preveja os fluxos de compradores para impulsionar campanhas mais inteligentes

Preveja tendências de tráfego e potencial de vendas com 30 dias de antecedência:frequently your brand or SKU appears in baskets. Compare incidence vs category benchmarks to spot where you’re under-indexing, then target the shoppers and moments that lift penetration.

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Predictive Basket Mix

Predict how SKUs move together. Plan the next basket mix.

Model SKU-to-SKU influence: which items act as anchors, which follow, and which get displaced. Use it to choose the right SKU combinations for targeting and promos.

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Sales Performance

See what sold, where, and why. Down to SKU and store.

Track sales by brand and SKU across stores: value, units, growth, and share. Spot the stores, dayparts, and missions driving performance, and use the drivers to plan smarter and attribute retail media impact.

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Loyalty Segments (RFM)

Know who buys you most. And who you’re losing.

Segment shoppers by Recency, Frequency, and Monetary value to see loyalty at brand and SKU level. Find Champions, Loyal, New, At-Risk, and Lapsed shoppers. Then target each group with the right offer, timing, and channel to increase repeat and basket value.

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Customer Satisfaction (NPS)

Measure experience, not assumptions. Fix what blocks repeat sales.

Track NPS by store, location group, and time to see where satisfaction drops and why. Link feedback to what shoppers did. Then activate recovery messages and loyalty incentives to protect retention.

In-Store Measurement

Live In-Store Shoppers

See who is in the store, right now. Trigger media by real presence.

Live view of in-store audience presence & behavior by store and zone. Use it to prove ad exposure, sales conversions, control delivery by store, device, and time, and react instantly when traffic spikes or drops.

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In-Store Shopper Profiles

Know who shops each store. Plan targeting with real behavior.

Store-by-store view of who visits, how often, their missions, category habits, and purchase signals. Turn this into precise in-store targeting and smarter incentives, based on what actually happens in that location.

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In-Store Shopper Behaviors

Know what happens before the checkout. Turn behavior into retail media proof.

See where shoppers go, where they stop, and how long they stay—by store, zone, and hour. Use it to choose the right placements, set frequency with confidence, and prove real shopper presence, not just ad plays.

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In-Store Traffic Flow

See where shoppers actually move. Turn paths into better media decisions.

Understand how traffic flows between store areas, what zones shoppers visit, in what order, and at what times. Use it to place ads where attention happens, bundle zones into premium placements, and connect exposure to the path-to-purchase. Store by store.

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In-Store Traffic Forecast

Predict store traffic before it happens. Plan campaigns. Protect performance.

Forecast expected shopper volume by store, day, and hour. Use it to schedule campaigns into peak moments, avoid wasted impressions in low-traffic windows, and keep delivery stable when traffic shifts.

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In-Store Behavioral Segments

See store engagement, not just traffic. Target incentives by visit quality.

It shows which stores attract quick passers, deep browsers, and repeat loyalists, so you can choose the right in-store message, set the right pressure, and prove impact beyond “impressions played.”

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Store Catchment Insights  

Know who lives around each store. Predict what they want next.

Maps each store’s catchment into a real buyer universe (size, life stages, and local demand signals) so targeting and offers stay store-by-store, inside the trade area.

Leads

Leads Management

Turn lead ads into real demand. Manage, qualify, and convert on-platform.

Collect every lead from Generate Leads campaigns in one place. Engage via video, audio, or text, then automate follow-ups and qualification. Convert on-platform, or sync to the brand’s CRM.

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Funnel

See where leads drop. Know what each stage costs.

Track every step from new lead to won. Compare conversion rates, speed, and cost per stage (CPL, cost per qualified, cost per won) by source, campaign, and sales rep, so you can cut waste and scale what converts.

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Team Performance

See who converts. Fix the bottleneck fast.

Compare results by sales rep, source, and campaign: lead volume, response speed, qualification rate, win rate, and cost per won. Spot what’s working, coach what’s not, and scale the reps that deliver profitable pipeline.