How Transalpina Used Retail Media to Outpace the Summer Ice Cream Surge

Challenge

Summer naturally boosts ice cream sales, but it also lifts every competing brand. Transalpina needed retail media to do more than capitalize on seasonal demand, it had to make its buy-2-get-1 mechanic more visible, convert shoppers at key purchase moments and prove incremental growth beyond normal category seasonality.

Solution

Together with Footprints AI, Transalpina activated an omnichannel campaign across Profi, combining in-store digital screens, radio, app placements, push notifications and email to support the promotion throughout the shopper journey. By synchronizing media with the buy-2-get-1 mechanic, the campaign transformed a simple promotional offer into a connected retail media experience that drove awareness, engagement and conversion.

Results

The campaign demonstrated how retail media can amplify seasonal promotions into measurable commercial growth:

29,872 units sold, +23.93% versus the preceding period
5.73x ROAS, delivering strong commercial return
Campaign SKUs grew 23.93%, outperforming the ice cream category's 15.87% growth
Category share increased, with volume share up 6.95% and value share up 5.20%
Halo effect across the portfolio, with non-promoted Transalpina SKUs also growing during the campaign

By combining omnichannel visibility with a synchronized promotional mechanic, Transalpina transformed seasonal demand into measurable incremental growth, proving that retail media can generate commercial impact beyond what peak season alone would have delivered.

Download the full case study to discover how retail media helped Transalpina transform a seasonal promotion into stronger category share, incremental sales and 5.73x ROAS in Profi.

‍