How to Integrate Retail Media into an Omnichannel Strategy

Laura Badea – Global eCommerce Partner, GroupM

Hear Laura’s perspective on integrating retail media into an omnichannel strategy for maximum impact. She outlines why it’s a first-mover advantage for brands, the most crucial KPIs to track, and how media agencies can help clients measure ROI while unifying efforts across traditional and digital channels.
Explore more
How Retail Media Becomes an Insights Powerhouse with First-Party Data and AI?
How First-Party Data Powers High-Performance Retail Media?
How do standards and certification enable sustainable retail media growth?
The Power of In-Store Shopping Behavior for Retail Media
Why "Safe is Risky" for Retailers
Retail Media: The Third Big Wave in Advertising
Why Capturing Attention is the New Battlefield
How to Integrate Retail Media into an Omnichannel Strategy
The Future of ROI and Retail Media Budgets
Retail Media During Business Transformation
How Conversational AI is Transforming Shopper Interactions
How Brands and Retailers Can Unlock the Full Potential of Retail Media?
How Douglas Is Building a Leading Retail Media Destination for Beauty Brands?
What It Really Takes to Build Scalable Retail Media Networks?
How Do Agencies Shape Retail Media Strategy, Measurement & Budgets?
How Retail Media Can Win Bigger Marketing Budgets?
What does 'next-level' retail media mean for retailers, brands and agencies?
How to Optimise Retail Media Planning & Measurement Across Different Retail Networks?
Why Retail Media Needs Standards and Certification?
How Can Retailers Build Scalable Retail Media Revenue?
AI and Intelligent Agents are Redefining Retail Media Networks and Insights Ecosystems.
Building Scalable Retail Media Ecosystems Through First-Party Data Activation
How are new measurement models and emerging technologies shaping the future of retail media?
The evolution and standardisation of the retail media market in Poland
Which retail media capabilities will beverage manufacturers need to develop in the coming years?
What is the future potential for retail media in the beauty industry?
See more

Thought leaders from the 2025 stage

Colin Lewis

Retail Media Works

Steve Dennis

Author of Remarkable Retail and Leaders Leap

ShiSh Shridhar

Retail Global Lead, Microsoft

Roger Dunn

Top Retail Expert, RETHINK Retail

Andrew Lipsman

Leading Retail Media Analyst & Consultant

Get Invited to the Next Summit

Your Data will be processed for direct marketing & sales purposes by Footprints for Retail for our products & services.
You can read Footprints for Retail Privacy Statement for further information.
Thanks for your request! We’ll get back to you shortly
Oops! Something went wrong while submitting the form.
Conhecimento
Estudos de caso de Retail MediaGuia de Retail MediaAcademia de Retail MediaWebinars de Retail MediaConferência de Retail Media
Legal
Declaração de privacidadeConformidade com GDPRPolítica de cookies
Configurações de cookies

© 2025 Footprints AI. Todos os direitos reservados.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By clicking “Accept All”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
View our Privacy Policy for more information.
Cookie SettingsDenyAllow