Retail Media During Business Transformation

Gaëtan Pacton – CEO, Profi (Ahold Delhaize Romania)

Gaetan recounts Profi’s pivotal year in 2024, explaining why retail media became a priority during a major acquisition and transformation. He also discusses the decision to collaborate with Footprints AI rather than develop an in-house solution, and forecasts how retail media will shape customer behavior and the broader industry in the years ahead.
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How First-Party Data Powers High-Performance Retail Media?
How do standards and certification enable sustainable retail media growth?
The Power of In-Store Shopping Behavior for Retail Media
Why "Safe is Risky" for Retailers
Retail Media: The Third Big Wave in Advertising
Why Capturing Attention is the New Battlefield
How to Integrate Retail Media into an Omnichannel Strategy
The Future of ROI and Retail Media Budgets
Retail Media During Business Transformation
How Conversational AI is Transforming Shopper Interactions
How Brands and Retailers Can Unlock the Full Potential of Retail Media?
How Douglas Is Building a Leading Retail Media Destination for Beauty Brands?
What It Really Takes to Build Scalable Retail Media Networks?
How Do Agencies Shape Retail Media Strategy, Measurement & Budgets?
How Retail Media Can Win Bigger Marketing Budgets?
What does 'next-level' retail media mean for retailers, brands and agencies?
How to Optimise Retail Media Planning & Measurement Across Different Retail Networks?
Why Retail Media Needs Standards and Certification?
How Can Retailers Build Scalable Retail Media Revenue?
AI and Intelligent Agents are Redefining Retail Media Networks and Insights Ecosystems.
Building Scalable Retail Media Ecosystems Through First-Party Data Activation
How are new measurement models and emerging technologies shaping the future of retail media?
The evolution and standardisation of the retail media market in Poland
Which retail media capabilities will beverage manufacturers need to develop in the coming years?
What is the future potential for retail media in the beauty industry?
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