Challenge
Mutti needed to drive sales across a fragmented shopper journey spanning traditional retail and delivery apps, in a highly competitive category where visibility alone is not enough to convert demand. The challenge was to prove that one coordinated retail media campaign could work across very different channel environments.
Solution
Together with Footprints, Mutti activated an omnichannel campaign across Eurocash, Glovo and Bolt Food, combining in-store, on-site,off-site and delivery-app placements to stay visible throughout the shopper journey.
Results
The campaign delivered strong commercial return and a clear media effect:
· PLN 550,660 in sales value and 4.78x ROAS
· Eurocash campaign stores outperformed non-campaign stores, with incremental volume uplifts of +11.14% in Delikatesy Centrum, +7.95% in ABC, +13.43% in Groszek and +8.23% in Euro Sklep
· Eurocash was the scale driver, delivering 11,919 products sold, ahead of Glovo (7,036) and Bolt Food (815)
· Glovo was the most efficient channel, with Mutti growing +24.93% in volume and +24.90% in value vs the preceding period
· Bolt Food delivered the strongest category outperformance, with +16.58% incremental uplift in volume and +29.48% in value vs category
Download the full case study to see how retail media helped Mutti deliver 4.78x ROAS, stronger category outperformance and measurable sales growth across Eurocash, Glovo and Bolt Food.
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