Challenge
SelfPay is a non-endemic finance brand with no presence on shelf and no product history to measure against. Retail media had to prove it could do more than build awareness for an FMCG product: it had to generate qualified leads and app installs for a fintech inside two unconventional retail environments, a Black Friday electronics journey and a food-delivery app.
Solution
Together with Footprints AI, SelfPay activated a lead-generation campaign across Altex and Glovo, using app and website placements as direct-response surfaces for the SelfPay Now app. By tailoring message and CTA to each network’s shopper context, Black Friday card top-ups on Altex and bill-splitting on Glovo, the campaign turned two very different retail journeys into one measurable app-acquisition engine.
Results
The campaign delivered strong qualified traffic and measurable app acquisition across both networks:
· 66,868 clicks generated across the two networks
· 2.96% response rate, more than double the 1.43% planned
· 59 app installs attributed to the campaign
· Altex website was the standout channel, while Glovo proved the delivery flow as a viable acquisition surface
Download the full case study to see how retail media helped SelfPay turn qualified traffic into app installs across Altex and Glovo.
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