Challenge
Cars are a high-consideration, long-cycle, non-endemic purchase. Footprints AI needed to prove retail media could do more than generate reach for a category with no shelf presence: it had to drive qualified traffic into model landing pages, generate real dealership leads and ultimately contribute to car sales, all from inside the grocery and retail-app environment.
Solution
Together with Footprints AI, Hyundai activated a full-funnel campaign across Profi, Carrefour, Altex, Inmedio and major delivery apps, combining in-store screens with app, website, text-notification and email placements. The activation connected two layers: brand lift in store and traffic-and-leads online, turning everyday retail environments into a measurable path from model visibility to dealership enquiries and vehicle sales.
Results
The campaign delivered strong full-funnel performance, taking a non-endemic brand from grocery reach to confirmed car sales:
· 27.3M impressions and 18M reach across the two layers
· 314,600 clicks delivered to Hyundai’s model landing pages at a €0.51 CPC
· 1,497 qualified dealership leads generated at a cost per lead of ~€108
· 15 vehicles sold at campaign close
· €468,300 in estimated sales value and 2.9x ROAS against attributable traffic-and-leads media spend
By combining full-funnel orchestration with lead-to-sale validation, Hyundai proved that retail media can do more than build awareness for a non-endemic category. The campaign turned retailer traffic into qualified demand and showed that grocery and app environments can contribute to real automotive sales.
Download the full case study to see how retail media helped Hyundai turn grocery and app visibility into qualified leads, confirmed vehicle sales and 2.9x ROAS in Romania.
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