Challenge
Strong alcohol brands naturally benefit from the Christmas season, but the holiday period is also crowded, promotion-heavy and shaped by fast purchase decisions. Stalinskaya needed retail media to do more than ride seasonal demand: it had to amplify visibility, influence choice at key shopping moments and prove incremental value across multiple retail environments.
Solution
Together with Footprints AI, Stalinskaya activated a holiday campaign across Profi, Carrefour, Bringo and Glovo, combining in-store digital screens with retailer app placements to stay visible throughout the festive shopper journey. By connecting physical and digital touchpoints, the campaign turned a naturally strong seasonal window into a more controlled sales opportunity, capturing both planned stock-up trips and convenience-led last-minute orders.
Results
The campaign delivered strong commercial performance across Romania’s key retail partners:
· 163,305 units sold across Profi, Carrefour, Bringo and Glovo
· +64.66% average sales volume uplift vs the preceding period
· 14x ROAS, confirming strong incremental return during the festive season
· +203.87% sales uplift in Carrefour vs the preceding period
· +41.79% growth in Bringo and +5.79% in Glovo vs the preceding period
By combining festive relevance with omnichannel retail media visibility, Stalinskaya did more than benefit from seasonal demand. The campaign strengthened in-store and digital presence at key shopper moments and turned that visibility into measurable incremental sales across multiple retail environments.
Download the full case study to see how retail media helped Stalinskaya turn the festive season into incremental sales growth across Romania’s key retail channels.
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