How Stalinskaya Used Retail Media to Win the Festive Season in Romania

Challenge

Strong alcohol brands naturally benefit from the Christmas season, but the holiday period is also crowded, promotion-heavy and shaped by fast purchase decisions. Stalinskaya needed retail media to do more than ride seasonal demand: it had to amplify visibility, influence choice at key shopping moments and prove incremental value across multiple retail environments.

Solution

Together with Footprints AI, Stalinskaya activated a holiday campaign across Profi, Carrefour, Bringo and Glovo, combining in-store digital screens with retailer app placements to stay visible throughout the festive shopper journey. By connecting physical and digital touchpoints, the campaign turned a naturally strong seasonal window into a more controlled sales opportunity, capturing both planned stock-up trips and convenience-led last-minute orders.

Results

The campaign delivered strong commercial performance across Romania’s key retail partners:

· 163,305 units sold across Profi, Carrefour, Bringo and Glovo

· +64.66% average sales volume uplift vs the preceding period

· 14x ROAS, confirming strong incremental return during the festive season

· +203.87% sales uplift in Carrefour vs the preceding period

· +41.79% growth in Bringo and +5.79% in Glovo vs the preceding period

By combining festive relevance with omnichannel retail media visibility, Stalinskaya did more than benefit from seasonal demand. The campaign strengthened in-store and digital presence at key shopper moments and turned that visibility into measurable incremental sales across multiple retail environments.

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Download the full case study to see how retail media helped Stalinskaya turn the festive season into incremental sales growth across Romania’s key retail channels.

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