CHALLENGE
Jack Daniel’s needed to maximize sales during the highly competitive December period, standing out in-store and converting peak seasonal traffic into measurable commercial impact.
SOLUTION
Jack Daniel’s used retail media to strengthen brand presence and drive sales at the moment of purchase across 397Duży Ben stores nationwide.
Footprints AI enable
- AI-driven in-store orchestration: Portrait video delivered on digital screens only during moments identified as most relevant for high-intent shoppers
- Audience relevance at shelf: Activation focused on shoppers with prior purchase history of Jack Daniel’s or alcohol category products
- Close-to-purchase visibility: Messaging reached shoppers directly in-store, influencing both planned and impulse-driven buying decisions
- Sales-led impact validation: Performance assessed through direct sales uplift versus the preceding period and preceding year
RESULTS
The campaign delivered strong, measurable results:
- +390.82% sales uplift vs. preceding period
- +192.83% sales uplift vs. preceding year
- 9x ROAS
- 2.15M in-store video impressions delivered across the network
Download the full case study to explore how retail media reached shoppers with high purchase propensity and delivered measurable sales impact for Jack Daniel’s.
