How Retail Media Amplified Prima’s Price Discount in Delikatesy Centrum

Challenge

Prima needed to boost sales for Prima Finezja 500g in a short, one-week campaign window inside Delikatesy Centrum. The challenge was not only to make the discounted SKU more visible in store, but also to prove that retail media could generate incremental sell-out beyond normal regional sales dynamics.

Solution

Together with Footprints AI’s Retail Media Network, Prima activated a focused in-store screen campaign in Delikatesy Centrum, designed to amplify the price discount and make the promoted SKU easier to notice during the shopper journey. By concentrating media pressure in Mazowieckie and Małopolskie and measuring results against control voivodeships, the campaign turned a standard price-led activation into a cleaner proof of incremental retail media value.

Results

The campaign delivered clear commercial proof that retail media strengthened discount-led sell-out in the activated voivodeships:

· +21.25% hero-SKU growth in Mazowieckieand +19.86% in Małopolskie, versus +9.93% in Śląskie and +9.42%in Podkarpackie

· The hero SKU outperformed category growth in both campaign regions

· The wider Prima portfolio declined, but less sharply in activated regions than in control, suggesting stronger brand resilience where retail media was live

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By combining focused in-store visibility with a regional test-and-control design, Prima not only made the promoted SKU work harder during the campaign week, but also built a stronger proof point for how retail media can support short-term sell-out in a price-led category.

Download the full case study to see how retail media helped Prima turn a price discount into stronger hero-SKU growth and measurable incremental sell-out in Delikatesy Centrum.

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