The evolution and standardisation of the retail media market in Poland

Łukasz Sztuczyński – Senior Manager, Allegro and IAB Polska

In this in-depth interview from the Retail Media Summit in Warsaw, Poland, Łukasz Sztuczyński discusses the rapid evolution of the Polish market compared to other European countries. He talks about the important work of IAB Polska in establishing industry standards, the move towards retail media activation and how Allegro is using first-party data to connect automation with strategic brand partnerships.
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