Retail Media Summit 2025 in Bucharest, Romania
On February 5th, 2025, in Bucharest, we gathered industry leaders, AI pioneers, retail CEOs, media strategists, and innovators for a full day of bold ideas, practical strategies, and real-world impact.
Dan Marc – CEO & Co-Founder, Footprints AI
The Power of In-Store Shopping Behavior for Retail Media
In this exclusive interview from the Retail Media Summit in Bucharest—hosted by Footprints AI—CEO & Co-Founder Dan Marc shares the story behind Footprints AI’s vision, which began in 2017 with the realization that retailers hold a game-changing asset: real-time in-store shopping behavior and purchase data. Discover how these insights are set to revolutionize the digital advertising ecosystem and drive the next major wave in retail media.
Steve Dennis – Author of Remarkable Retail and Leaders Leap
Why "Safe is Risky" for Retailers
In this video, Steve explains why “safe is risky” in the current retail climate. He dives into the essential global trends—like digital transformation and unified commerce—that every retailer should adopt, and shows how bold, forward-thinking strategies can make all the difference in a rapidly evolving marketplace.
Andrew Lipsman – Leading Retail Media Analyst & Consultant
Retail Media: The Third Big Wave in Advertising
In this interview, Andrew reveals why he calls retail media the “third big wave” of advertising—eclipsing even search and social. Discover his take on how physical retail can become the next huge media channel, why incrementality and closed-loop measurement matter, and how first-party data will separate winners from the rest.
Colin Lewis – Founder, Retail Media Works
Why Capturing Attention is the New Battlefield
Colin highlights why capturing attention is the biggest challenge for today’s brands and pinpoints common creative pitfalls in retail media. He argues that a strategic mindset shift—treating retail media as a core channel—is crucial. Tune in for his predictions on the top opportunities and hurdles for the next five years.
Laura Badea – Global eCommerce Partner, GroupM
How to Integrate Retail Media into an Omnichannel Strategy
Hear Laura’s perspective on integrating retail media into an omnichannel strategy for maximum impact. She outlines why it’s a first-mover advantage for brands, the most crucial KPIs to track, and how media agencies can help clients measure ROI while unifying efforts across traditional and digital channels.
Roger Dunn – Top Retail Expert, RETHINK Retail
The Future of ROI and Retail Media Budgets
In this conversation, Roger uncovers how retail media has become a cornerstone for brands looking for high ROI—especially heading into 2025. He tackles the question of whether budget constraints could eventually slow growth, and shares why AI and omnichannel thinking will be essential for future success.
Gaëtan Pacton – CEO, Profi (Ahold Delhaize Romania)
Retail Media During Business Transformation
Gaetan recounts Profi’s pivotal year in 2024, explaining why retail media became a priority during a major acquisition and transformation. He also discusses the decision to collaborate with Footprints AI rather than develop an in-house solution, and forecasts how retail media will shape customer behavior and the broader industry in the years ahead.
Ana Burica – Director of Business Growth and Strategy, Infobip
How Conversational AI is Transforming Shopper Interactions
Join Ana as she delves into how conversational AI is revolutionizing shopper interactions — making them more engaging and personalized in real time. She shares key factors that make AI-driven communication truly effective and how retailers can harness this technology to strengthen the customer journey.
