CHALLENGE
Coca-Cola needed Schweppes to stand out in a highly competitive carbonated drinks category, where traditional price-led promotions are easy to ignore. The task was to use retail media not just to communicate an offer, but to turn cashback into a measurable, repeatable shopper behavior inside the Profi app.
SOLUTION
Schweppes used retail media to transform cashback into aclosed-loop, app-native shopper journey that linked discovery, activation andreward redemption inside Profi.
Footprints AI enabled:
· App-native cashback activation: Retail media placements guided shoppers from offer discovery to voucher earning and redemption inside the Profi app.
· High-visibility execution: Bubble ads, top-feed placements and push notifications kept the mechanic visible and impossible to miss.
· Low-friction redemption: The offer was pre-activated and clearly explained, making cashback easy to understand and use.
· Repeat-purchase design: Media exposurewas directly linked to reward earning and reuse, encouraging shoppers to comeback, not just try once.
RESULTS
The cashback activation delivered strong engagement inside the Profi app, validating the effectiveness of a reward-based retail media mechanic:
· 7,552 unique users engaged with the Schweppes cashback mechanic.
· 10,709 vouchers redeemed across 9,400 transactions.
· 56,898 units sold through the Profi app, directly linked to the cashback mechanic.
· Over 20% returned multiple times, earning two or more vouchers and confirming repeat purchase behavior.
· Week-over-week growth in app sales and voucher redemption, with sales rising from 10,731 units in week one to 19,589 units in the final week.
· Strong appetite for instant rewards, showing cashback resonated more strongly than traditional promotions in app-based shopping journeys.
Download the full case study to see how retail media transformed cashback into repeat purchase and sustained shopper engagement inside the Profi ecosystem.
