Shape What Shoppers Buy.

Reach 40M. Shoppers
In-Stores & Online
with Retail Ads

Retail Media Powered by AI That Understands Why People Buy. Connected to Real Shopper Purchases.

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5× to 8×
ROAS
+25%
NEW TO BRAND
+20%
BASKET INCIDENCE
-50%
COST PER LEAD

Footprints AI Copilot
Your Next-Gen Assistant for Retail Media & Insights

Ask in plain language. Get instant answers.

Powered by billions of in-store & online signals, Copilot turns real-time data into clear insights and smarter retail media campaigns.

Need help with your first steps?
Chat with Footprints AI Copilot

Your Next-Gen Assistant for Retail Media & Insights.

When and where should I engage shoppers with retail ads?
How do I reach new buyers for my brand?
Ask something else
Ask Footprints AI
Copilot

Footprints AI Copilot

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Hello! I'm Footprints AI Copilot. How can I assist you today?

We are taking retail media targeting &
measurement to the next level

With access to all our retail partners where our AI technology provides closed-loop measurement, you can track your campaign’s true reach and true impact on sales incrementality across in-store and online.

Footprints AI:
Technology & Media Excellence.

Solving Biggest Gaps for Retailers & Advertisers.

  • In-Store& Online Retail Ads
  • RetailAudience Planner
  • Media-to-SalesMeasurement
  • Campaign Reporting
  • Media Strategy & Sales Insights
  • Media Planning
  • Campaign Setup
  • Campaign Optimization

Made for advertisers.
Built for outcomes.

Whether you’re selling snacks or streaming services, Footprints AI helps you engage high-intent audiences.

Built for Brands, Agencies, and Advertisers of All Kinds

Endemic
Brands

Drive awareness and sales with precision—down to the second, store & SKU.

Non-Endemic
Brands

Reach lifestyle-fit audiences in moments that drive conversions.

Award-Winning Retail Media Campaigns

Types of Retail Media Campaigns

Boost Sales

If you are an endemic brand looking to boost your in-store or online sales, while getting real-time sales & audience insights at store level, this campaign is for you.Targeting is optimized to reach audiences most likely to purchase your product.

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Generate Leads

If you are a brand looking to increase your awareness within the most effective media channels, where audience attention is captured like in no other media channel, this is the right campaign type for you.Targeting is optimized to reach audiences most likely to remember your ads and increase your Brand Recall.

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Drive Awareness

Strategic presence at key consumer touch points ensures your brand stands out in the retail landscape. Our AI pinpoints premium attention moments, transforming casual encounters into memorable brand connections.

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Ad Formats

In-Store Media

  • Channels: Screens, Radio, Loyalty app
  • Formats: store take-over, sponsored display, sponsored video, sponsored products, sponsored audio, in-app notifications

On-Site Media

  • Channels: website, Loyalty app
  • Formats: sponsored search, sponsored display, sponsored video, sponsored products, in-app notifications, lead ads

Off-Site Media

  • Channels: Email, SMS, Meta,Google, DOOH, CTV (Beta)
  • Formats: rich text, display, video

Targeting
Capabilities

Get your ads targeting to go beyond online signals.
Predict & target audiences built from in-store behaviors

Shopping Missions

Life Stage

In-Store Behavior

Socio-Demographics

Geo-Contextual

Omnichannel Journeys

Shopping Mission Detection

Target based on real-time shopper intent and missions

Life Stage Segments

Reach audiences by family, lifestyle or life-stage signals

In-Store Behavior

Use physical store activity to define and reach audiences

Omnichannel Journeys

Connect shopper touchpoints across online and offline channels

Socio Demo

Target by age, gender, income and other demographic traits

Geo-Contextual

Deliver ads based on location, context and local relevance

Measurement & Reporting

Campaign Reporting

In-store impressions (screens, radio), Online reach (web, app, social extensions), Engagement metrics (clicks, actions)

Sales Insights

(SKU-level, volume & revenue, category performance, shopper trends over time)

In-Store Audience Insights

(visitor counts, engagement duration, conversion funnel metrics)

Traffic & Sales Forecast

(inventory smarter allocation, promotional timing adjustments, increase campaign ROI)

RFM Analysis

(find opportunities, churn risks, and high-potential newcomers)

Run Campaigns
Across Our Retail Media Ecosystem

Access a unified ad network across leading retailers.

Your ads reach verified audiences, powered by the same targeting, delivery and reporting standards, in-stores and online.

  • One activation. Multi-retailer reach.
  • Consistent media formats, targeting, and attribution
  • National, regional, or store-level customization

Choose How You Work With Us

Self-Service or Managed – We Adapt to Your Team and Timeline.

Self-Service Platform:

Log in, launch, and optimize your campaigns with full control.

Managed Service:

Let our retail media experts design, run and optimize end-to-end for you.

Latest Updates

Stay informed with our most recent news, insights and announcements.

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Media Plan Builder

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