At Footprints AI we help brands & advertisers spot what others miss and turn overlooked shopping occasions into territory they can own & grow. In this session, Dan Marc (CEO & Co-founder) and Vladimir Sfrija (Head of Media Partnerships) unpack how advertisers use Shopping Occasions to reach the right shoppers at the right second - and prove it in sales.
What you’ll learn:
* About Footprints AI’s recipe: Shopping Missions + Life Stage + RFM Insights = Category Entry Points: Shopping Occasions
* Activation across the journey: off-site, on-site, in-store
* Dynamic real-time targeting, A/B testing, channel performance
* Attribution to sales at SKU and store level
* How we mapped 300+ Shopping Occasions and how to own yours
Speakers
Dan Marc
CEO & Co-Founder of
Footprints AI
Vladimir Sfrija
Head of Media Partnerships
Footprints AI
.svg)
.jpeg)
