In this session, Dan Marc CEO & Co-Founder Footprints AI has explored how retailers and brands can turn everyday store data into a powerful growth engine.
He shared how Footprints AI uses real‑time SKU‑level analytics and AI-driven shopper profiling to transform in-store behavior into high-margin media revenue and measurable brand lift.
📌 Key takeaways:
* How to connect every ad impression to in-store sales
* Frameworks to optimise campaigns using advanced sales insights
* Real case studies showing significant revenue and ROAS uplift
Speakers
Dan Marc
CEO & Co-Founder of
Footprints AI
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