In this Footprints AI LATAM webinar, we explore why Retail Media is emerging as the third major wave of advertising.
Agustín Otero (Head of Footprints AI LATAM) is joined by Gonzalo Gebara, who shares his experience leading the development of Walmart Connect and building a profitable business model within the Retail Media ecosystem.
In this webinar, you will learn:
• What Retail Media is and how it has evolved
• Global trends and opportunities in LATAM
• Key challenges: data, infrastructure, teams, and processes
• How to scale execution and measurement to achieve real performance
Additionally, Agustín Petruccelli presents a demo of the Footprints AI platform and showcases use cases powered by artificial intelligence for audiences, insights, planning, and campaign measurement.
If you are a retailer, advertiser, agency, or technology provider, this content is essential to understand where the industry is heading.
Speakers
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