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Optra by Lexmark
Optra by Lexmark
Edge AI platform combining Optra processing devices, a management portal and plug-and-play AI skills for real-time in-store camera and audio insights.
Typical reply within 2 business days
Capabilities
- Edge AI processing across 5 device tiers (Compute 550 up to VZ6100, up to 157 TOPS)
- Device management portal (deployment, monitoring, firmware/skills updates, mass enrollment, statistics by region/device)
- Level 1 plug-and-play skills (area controls, behavioral safety, customer engagement, demographics, emergency alerts, PPE detection, vehicle/traffic tracking)
- Level 2 customizable skills (customer contact, people counting, vehicle data, yard management)
- Level 3 fully custom AI skill development
- Privacy-by-design (wireframe/bounding-box abstraction, no raw video retained by default, customer-controlled access)
- Local/on-premise processing (no cloud dependency required).
Best for
Retailers, transportation/logistics and site-management operators looking to deploy camera- and audio-based operational AI (traffic, engagement, safety, signage-viewership analytics) at scale, without building custom computer-vision infrastructure themselves.
Retail media use cases supported
- Facial Attention
- Customer Engagement
- Heatmap / People Counting / Queue Line Monitoring
- Audio Validator
- Ask Optra Anything
- Vision models used for Ask Optra Anything don't support motion detection or motion-triggered events
Technical requirements
Cameras must support RTSP (Real-Time Streaming Protocol) and ONVIF. Requires an Optra Edge device — CX2000, VZ5000, VZ5100 or VZ6100 (device choice depends on camera count: CX2000 is a protocol translator with 0 cameras serviced directly, VZ5000 handles 1-4, VZ5100 handles 1-7, VZ6100 handles 3-12). Ask Optra Anything specifically also requires a subscription or locally-installed Visual Language Model (OpenAI GPT-4o, Azure OpenAI, Google Gemini, Anthropic Claude, or local Llava:13b). All devices run Poky Linux with Docker-containerized skills, secure boot, and standard WiFi/Gigabit Ethernet.
Availability
Support model
- Portal for centralized device/skill monitoring, remote troubleshooting, firmware and skills updates, and mass device enrollment
- Hardware comes with a 1-year warranty, upgradable
Data exchange
- Security review passed
- Privacy and GDPR reviewed
- No PII transferred
